Marketing Manager
About the role
UVA Health is seeking a Marketing Manager to join the Office of Strategic Marketing and Communication and lead service line marketing strategies that build awareness, strengthen reputation and preference, and drive patient acquisition and growth. Leading the service line team, the Marketing Manager will oversee integrated marketing strategy for key clinical services and organizational priorities. This role will serve as a senior strategic partner to clinical and operational leaders, bringing together deep knowledge of the business, audiences, competitive landscape, brand, and market to develop strategies that deliver measurable results. The ideal candidate is an experienced marketing strategist and people leader who combines business acumen, audience empathy, creative thinking, strong relationship-building skills, and a commitment to measurable outcomes. At UVA Health, marketing helps patients and communities understand their healthcare options, discover our offerings, and choose us for the care they need. As Marketing Manager, you’ll help bring together business strategy, audience insight, creativity, and data to build preference for UVA Health and support meaningful organizational growth. You’ll lead and develop a talented team of marketing strategists, partner with clinical and operational leaders across a nationally recognized academic health system, and influence marketing strategies that reach audiences across Virginia and beyond.