Marketing Manager

At U.S. Bank, we’re on a journey to help the customers and businesses we serve make better and smarter financial decisions and enable the communities we support to grow and succeed. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

About the role

Leadership level position responsible for developing and implementing integrated marketing campaigns for U.S. Bank Corporate Payments transportation products that generate demand and accelerate the sales cycle. The role will work closely with product and sales teams to develop campaigns that deliver sales qualified leads into the sales pipeline. The Growth and Demand Marketing Manager will analyze marketing program results for future optimization and use those learnings to build improved marketing programs.

Responsibilities

• Lead the end-to-end buyer journey for targeted commercial segments, aligning top-of-funnel awareness with middle/bottom-funnel conversion
• Develop and execute integrated campaigns in collaboration with agencies, product, sales, and technical teams to deploy digital, ABM, and content assets
• Serve as one of the primary marketing liaisons for commercial sales leaders, translating their business priorities into scalable marketing strategies
• Leverage knowledge of marketing automation and emerging technologies to advocate for the business line as new tools and sites are implemented by centralized channels
• Lead and execute plans for presence at trade shows, conferences, seminars, and other regional events
• Own channel performance, lead-to-opportunity conversion metrics, and reporting back to bank leadership
• Accurately assess and analyze situations to problem-solve and identify solutions
• Successfully negotiate contracts and activate vendor relationships for the benefit of the company and our brand
• Be aware of changing market dynamics and collaborate with third-party vendors and partners to test and learn new ways to engage and communicate with customers and prospects
• Make decisions guided by policies, procedures, and business plans; receives guidance from senior manager
• Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations, and bank policies

Requirements

• Bachelor’s degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Qualifications

• At least 8 years in lead generation marketing is required, and B2B marketing experience is preferred
• Significant experience with both outbound, inbound, and demand generation marketing tactics
• Experience marketing to procurement or supply chain professionals or complex financial services
• Knowledge of and an aptitude for CRM, marketing automation systems, web analytics, and emerging marketing technologies
• Proven ability to communicate with senior-level stakeholders
• Ability to lead multiple cross-functional marketing projects simultaneously
• Strong attention to detail
• Advanced degree preferred

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Pay

Pay Range: $119,765.00 - $140,900.00