Marketing Manager

About the role

The Marketing Manager is a highly organized, brand-centric leader responsible for ensuring consistency, quality, and efficiencies in the management, implementation, and execution of the True Homes Digital Marketing Platform across all appropriate Digital Marketing platform assets, including but not limited to the True Homes Website (operational and creative), third party advertising sites, and all other Brand Building Digital Marketing outlets. This role leads and develops the digital marketing team while growing the True Homes Digital Audiences through relevant, brand promoting content that focuses on the True Homes Product, The True Homes Culture, True Homes Locations, True Homes Design Studio, and other aspects of the True Homes Story. The Marketing Manager partners closely with the Corporate Partner – Marketing and other departments to ensure the digital platform aligns with and supports the broader True Homes Marketing Platform and brand standards. Additionally, this individual will create and maintain detailed Standard Operating Procedures (SOPs) in project workflow. The ideal candidate with embrace AI tools and marketing automation as core enablers of scale and quality. The Marketing Manager implements the Leadership Charter – establish team congruency with the True Difference Culture, demonstrates leadership consistent with the True North Leadership (TNL) Platform; matures their Functional Platform. Demonstrates high levels of team function and ability to execute.

Responsibilities

• Establishes team congruency with the True Difference Culture
• Demonstrated leadership consistent with the TNL Platform
• True Approach: Interactions with Associates, Trades, Strategic Relationships that consistently reflect the values of the company.
• True Actions: Daily focus reflect franchise philosophy and synergistic structure including stewardship of resources, congruent leadership, operational excellence, and results-focused execution.
• True Acumen: Creates enterprise value through client focus, people development, stakeholder relationships, operational discipline, and financial performance.
• Demonstrates high levels of team function with other Leaders.
• Team Leadership: Leads, coaches, and develops the digital marketing team and direct reports, providing day-to-day direction, performance feedback, and growth opportunities
• Manages the True Homes Website Content and Information using the Content Management System (Website CMS) including design, photos, floorplans, community content, spec home inventory, banner ads, pricing
• Manages all of True Homes Digital Mapping Advertisers and Partners including but not limited to Google Maps, Waze, and Apple Maps
• Creates and measures performance of new landing pages, blogs, SEO content and other content to enhance digital presence
• Tracks and