Marketing Manager

About the role

Toll Brothers, a Fortune 500 company founded in 1967, is seeking a Marketing Manager to join its marketing team in Charlotte, North Carolina. Based in the divisional office, the Marketing Manager will develop and implement a marketing plan to drive traffic and sales, collaborate with cross-functional partners, and manage projects and deadlines.

Primary Responsibilities

• Create and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
• Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
• Perform market, brand, and product research and analysis; monitor external and internal factors for development of new product and market segments
• Ensure onsite and online sales teams understand the segmentation, strategy, unique selling proposition, and competitive advantages/disadvantages
• Manage projects and deadlines with vendors and internal marketing team via Workfront, and project management system
• Take a leadership role in the opening of new communities and the launch of new products and plans
• Work with Division Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
• Engage with communications/public relations department and ensure all communications are aligned with brand and corporate standards
• Evaluate new technologies and opportunities to improve the homebuying process from the customer's perspective
• Enforce strict adherence to brand standards and guidelines across all internal and external partners
• Manage, coach, and develop marketing professionals to support the local team marketing model

Qualifications

• 5+ years of experience in marketing or advertising
• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) and familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Proficient knowledge with social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.)

Benefits

This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!