Marketing Manager

About the Company

For over 20 years, TN HomeBuyers has been Nashville’s trusted real estate investment company, helping homeowners sell their houses the easy way—with no stress, no delays, and no surprises. Our mission is to provide honest solutions for homeowners while strengthening the communities we serve. We operate under five core values: Team First, Responsibility, Stewardship, Trustworthiness, and Loyalty, which guide how we work, serve customers, and hold ourselves accountable.

About the Role

The Marketing Manager is responsible for generating qualified opportunities through data-driven strategy, disciplined campaign management, and strong vendor accountability. This role oversees performance across all marketing channels, including PPC, SEO, social media, direct mail, TV, streaming, content creation, and other lead generation initiatives. The Marketing Manager must understand the economics behind each channel, identify performance trends, and make informed decisions to improve lead quality, appointment conversion, and return on ad spend.

Responsibilities

• Own weekly marketing performance reporting, including lead volume, qualified opportunities, cost per lead, and channel-level performance
• Manage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocated
• Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials reach the right audience
• Hold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly targets, reporting standards, and corrective action plans
• Oversee direct mail execution, list management, vendor coordination, split testing, and campaign tracking
• Coordinate content creation, testimonials, reviews, social media activity, website updates, and brand assets
• Research and propose new strategic ideas or shifts to maximize return on investment
• Develop, create, and coordinate short- and long-form content across social media, YouTube, websites, and paid marketing channels
• Partner with the internal team to evaluate marketing quality and improve conversion feedback loops
• Use AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiency

Requirements

• Experience managing multi-channel lead generation campaigns
• Strong data literacy with the ability to interpret dashboards, identify patterns, and make math-driven decisions
• Proven ability to hold external vendors or agencies accountable to KPIs and performance expectations
• Experience in real estate, home services, direct response, or other high-urgency lead generation environments (preferred)
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Comfortable using AI tools such as ChatGPT or Claude to improve workflow efficiency and output quality
• Experience creating and coordinating marketing content, campaigns, and brand execution
• Ability to communicate directly, make decisions quickly, and operate with accountability in a performance-driven environment

Benefits

• Competitive starting salary with bonus opportunities
• Medical, dental, and vision insurance
• Paid holidays and vacation
• Retirement plan with a company contribution match

Pay

$105,000 USD - $125,000 USD