Marketing Manager

Responsibilities

• Leads and manages routine, day-to-day marketing campaigns and initiatives that support UHD programs, services, and operations.
• Works directly with UHD partners to understand goals and expectations for assigned projects and translates those needs into clear execution plans.
• Ensures campaign messaging, timelines, and channel use align with established brand standards and departmental priorities.
• Supervises and supports Marketing Specialists and student staff responsible for executing marketing projects.
• Provides direction, support, and feedback to ensure effective execution and professional growth.
• Manages workload distribution, clarifies expectations, and resolves day-to-day challenges in coordination with the Associate Director for Marketing.
• Coordinates daily workflow between marketing, creative, communications, and UHD partners, reviewing deliverables to ensure quality and brand compliance prior to release.
• Supports the Associate Director for Marketing on higher-level, strategic marketing campaigns and initiatives by assisting with planning, coordination, and execution as assigned.
• Conducts market research, audience analysis and benchmarking to identify opportunities for improved engagement, awareness and campaign effectiveness.
• Provides data-driven insights and recommendations that support marketing decisions, campaign optimization and continuous improvement of UHD marketing initiatives.

Qualifications

• Bachelor’s degree
• At least 3 years experience in a supervisory/manager capacity. Relevant education and experience may be substituted as appropriate.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3 or more years of experience in marketing, project coordination, and/or campaign management.
• Experience working in a higher education environment.
• Experience using digital marketing platforms, analytics tools, supporting content, creative processes and/or campaign production.
• Strong project management skills and ability to handle multiple priorities with attention to detail.
• Excellent written and verbal communication skills.
• Proven ability to collaborate in a team-oriented environment and uphold brand standards.

Benefits

• 100% employer-paid basic medical coverage
• Free Capital Metro bus rides
• Retailment contributions
• Longevity pay
• Paid vacation, sick time, and holidays
• Career growth & professional development

Please visit our Human Resources (HR) website at https://hr.utexas.edu/ to learn more about the total benefits offered when you join our team!