Marketing Manager

About the role

At Summit Credit Union, we believe great marketing is about more than campaigns. It’s about creating meaningful connections that help our members reach their financial goals. As our Marketing Manager, you’ll lead the development and execution of integrated marketing strategies that drive member engagement, product growth, and brand awareness while supporting Summit’s mission and business objectives. If you’re a strategic thinker who loves blending creativity with data, building strong partnerships, and leading impactful marketing initiatives while keeping the member experience at the center of every decision, this could be your next great opportunity.

Responsibilities

• Lead Strategic Marketing Efforts by developing and executing marketing plans that support organizational priorities and drive membership and product growth.
• Deliver Integrated Campaigns across multiple channels, ensuring initiatives are completed on time, within budget, and aligned with business goals.
• Collaborate Across Teams to align marketing strategies with organizational objectives and maximize business impact through effective partnerships.
• Leverage Data & Insights to evaluate campaign performance, identify opportunities, and continuously improve marketing effectiveness.
• Strengthen the Brand by ensuring all member communications reflect Summit Credit Union’s values and enhance brand recognition and reputation.
• Manage Projects & Resources by overseeing campaign budgets, timelines, vendor relationships, and marketing initiatives from concept through execution.
• Develop & Empower Teams through leadership, coaching, and strategic direction that strengthens business partnerships and delivers measurable results.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of marketing experience, preferably within financial services or a related industry.

Qualifications

• Strong knowledge of marketing strategy, digital marketing, campaign measurement, and analytics.
• Demonstrated success developing, executing, and measuring integrated marketing initiatives across multiple channels.

Skills

• Excellent communication, project management, organizational, and relationship-building skills.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Ability to thrive in a