MARKETING MANAGER

Job Summary

The Marketing Manager leads marketing efforts across StrideCare’s specialty service lines, focusing on driving growth in patient volume for all locations. This role oversees StrideCare’s outside marketing agency and vendor relationships, ensuring performance against goals and budget across paid media, SEO, website, and brand strategy, and is accountable for KPI reporting to leadership.

Supervisory Responsibilities

• Directly manages a Marketing Specialist, assigning and reviewing local marketing, collateral, social, and content work.

Essential Duties / Responsibilities

• Own the day-to-day and strategic relationship with StrideCare’s outside marketing agencies and vendors: approve deliverables, hold vendors accountable to contracted commitments and KPI targets, and lead scope or performance escalations.
• Own KPI reporting and analysis: consolidate and interpret vendor performance data (CPL, CPA, ROAS, SEO/keyword rankings, and related metrics) into leadership-ready reporting with clear recommendations.
• Manage and develop the Marketing Specialist: assign priorities across organic social, local marketing, collateral, and reputation management, and review their work product.
• Lead local/on-the-ground marketing strategy: events, sponsorships, community outreach, in-office collateral—directing the Specialist’s execution and stepping in hands-on as needed.
• Oversee design and collateral production: ensure brand consistency across all internal and external materials (D2C and B2B) in partnership with agency/vendor brand guidance.
• Support the outreach/business development team: with physician-facing marketing materials, presentations, and relationship-building collateral.
• Set direction for online reputation management: across all locations (Google, Healthgrades, and other listing platforms).
• Own marketing budget tracking and invoice reconciliation: across all marketing vendors.
• Lead local launch marketing planning: for new clinic openings or acquired practices.

Required Skills / Abilities

• Proven experience managing outside agencies or vendors and holding them accountable to KPIs and contracted deliverables.
• Experience managing or mentoring a direct report, or clear readiness to do so.
• Strong analytical skills; comfortable building and presenting KPI and leadership-level reporting.
• Excellent communicator across physicians, clinic staff, leadership, and external agency partners.
• Working knowledge of paid media, SEO, and social fundamentals sufficient to evaluate and direct agency output (hands-on execution not required).
• Familiarity with design/collateral production and brand standards.
• Basic understanding, or willingness to quickly learn, healthcare marketing compliance: HIPAA, anti-kickback, and referral-based guidelines.

Education And Experience

• Bachelor’s degree in marketing, business, communications, or related field.
• 4–6 years of marketing experience, including agency/vendor management; prior people-management experience preferred.
• Healthcare, multi-location brand, or agency-oversight experience preferred.
• Experience with a CRM tool (HubSpot or similar).

Physical Requirements

• Ability to sit for extended periods while working at a computer.
• Manual dexterity required for operating office equipment (e.g., computers, phones, fax machines).
• Ability to lift and carry up to 20 pounds occasionally.
• Visual acuity is required to perform tasks involving computer screens and paper documents.
• Ability to move around the office and between clinic locations to access files, attend events, and support local marketing activities.

Benefits

StrideCare is an Equal Opportunity Employer and is committed to diversity and inclusion in our workforce. We encourage applications from candidates of all backgrounds and experiences.