Marketing Manager

About the role

Provide marketing support to the Charlotte Division to ensure operational success. Serve as co-owner of website content, social media, community presentation, signage, and event planning.

Responsibilities

• Work with sales leadership to develop effective marketing strategies.
• Manage all marketing activities within the Division.
• Track, monitor, and evaluate results for specific marketing programs and campaigns.
• Ensure consistent, branded image for respective communities are created throughout website, signage, and within the community.
• Coordinate, direct, and implement all Division public relations events and materials to build an effective brand.
• Complete website updates to community web pages as needed on a timely basis.
• Manage and maintain all off-site community signage including WEDs and billboards.
• Work with community teams to produce:
  • Local events for brokers, customers, and homeowners
  • Promotional specific handouts, advertisements, direct mail, etc.
  • Sales office displays
• Assist sales leadership in defining Sales Center and Model Homes to include ordering displays and Model Home furniture.
• Review selections based on demographics.
• Attend and present when needed at weekly Sales Meeting.
• Assist sales leadership in conducting market research/competition reports as needed.
• Assist with broker presentations as needed.
• Join and actively participate in local sales, marketing, and home building organizations to keep abreast of the market.
• Properly code and process invoices for respective communities.
• Be available on weekends and after hours as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5 years of marketing experience
• Proficiency with Microsoft Office Suite
• Email marketing and campaign experience
• Experience with marketing data analytics and tools (Web analytics, CRM)
• Familiarity with Adobe Suite

Benefits

Competitive benefits package and a family-type work environment.

About Smith Douglas Homes

Smith Douglas Homes is a new home builder recently recognized by Builder Magazine as the 32nd largest builder on the Builder Top 100 Rankings. With over 40 years of industry experience, our mission is to enhance people’s quality of life by providing quality-built, value-packed new homes. We are proud to be a Certified Great Place to Work.