Marketing Manager

About the role

Smart City is one of the nation's fastest-growing apartment locating companies. Founded in Texas in 2013, we've helped thousands of renters find apartments they love while growing a community of more than 1 million followers across our social media channels. We opened Nashville in 2025 and are growing our community every day. The Marketing Manager is essential to this growth, helping create the brand people associate with apartment hunting in Nashville.

Responsibilities

• Execute local marketing for Nashville across organic and paid social media.
• Tour apartment communities and capture photo and video content.
• Create paid and organic content for Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Plan and manage content calendars and local marketing campaigns.
• Write website content, landing pages, blogs, emails, and ad copy.
• Build relationships with apartment communities, local businesses, creators, and influencers.
• Support recruiting and employer branding initiatives.
• Monitor campaign performance and use data to improve results.
• Collaborate with designers, strategists, and local leadership to bring campaigns to life.

Qualifications

• 2+ years of experience in marketing, social media, content creation, or a related field.
• Excellent written and verbal communication skills.
• Strong understanding of short-form video and social media platforms.
• Comfortable filming, editing, and appearing on camera.
• Highly organized, self-motivated, and able to manage multiple projects.
• Equal parts creative thinker, storyteller, and problem solver.

About you

• Love creating content and telling stories.
• Aren't camera shy.
• Are the friend who's always filming.
• Genuinely love Nashville and know what makes it unique.
• Find yourself scrolling Zillow or Apartment Finder just because it's fun.
• Get curious about why one Reel reached 250,000 people while another didn't.
• Love experimenting with trends, testing ideas, and learning what works.
• Enjoy writing just as much as creating video.
• Would rather spend your day exploring the city than sitting in back-to-back meetings.
• Like meeting new people and building relationships.
• Get excited by building something from scratch.

Work environment

Our existing social channels have over 1M followers. Nashville is still newer, in the early stages of its growth. Success won't happen overnight, and the right person knows chasing consistency is better than chasing huge numbers. You'll be backed by a team that's successfully launched and grown thriving brands across multiple cities. You'll have creative support, proven playbooks, training, mentorship, designers, strategists, and teammates who genuinely want to see you succeed. You'll have the resources of an established company with the freedom to make Nashville feel authentically Nashville.