Marketing Manager

About the Role

The Marketing Manager is the first impression our residents and their families have with Waltonwood. This role listens to customers’ needs and matches those needs with information about our community and services, guiding prospects through the decision-making process. The Marketing Manager generates brand awareness through extensive networking, event planning, tours, and relationship-building with prospects and families.

Reporting to the Executive Director, this role serves as the initial main point of contact for families, physicians, and pharmacies to ensure any needs for prospective residents can be met. The Marketing Manager oversees the responsibilities of the Move-In Coordinator to ensure all paperwork is complete and accurate, putting residents and their families at ease with the knowledge they chose the best senior living community.

Responsibilities

• Identify leads through community outreach, referrals, networking events, and advertising.
• Establish and maintain relationships with prospective residents and their families to ensure Waltonwood meets and exceeds their expectations.
• Conduct tours for prospective residents and their families.
• Coordinate and collaborate with the Resident Care Manager, Wellness Coordinator, and families throughout the assessment process.
• Oversee customer relationship management software by entering prospect information, creating and running reports to track lead base, sales activities, community goals, and occupancy.
• Work with vendors to create marketing collateral and signage to promote events and Waltonwood.
• Communicate with family members, doctor's offices, and residents to align their needs with our staff, ensuring department heads are prepared for incoming residents.
• Meet with Maintenance frequently to ensure units are ready for residents and create a calendar outlining move-in tasks.
• Manage the Move-In Coordinator, ensuring all paperwork is complete, accurate, and filed in an organized manner.
• Analyze competition by evaluating Waltonwood’s position relative to competitors to identify community advantages.
• Coordinate and manage marketing events, creatively introducing Waltonwood to new referral sources and maintaining relationships with existing sources.
• Maintain a thorough knowledge of the community, services provided, other Waltonwood and Singh communities, the senior living industry, and company history.
• Assist with all other duties as assigned by the Executive Director.
• Demonstrate teamwork by assisting co-workers, direct reports, and supervisors across departments to accomplish team, community, and company goals.

Requirements

• High School Diploma or GED; Bachelor's Degree preferred.
• Three years of sales and external marketing experience.
• Strong communication and organization skills.
• Proficiency in Microsoft Office and other computer applications.
• Customer service experience.
• Ability to make quick and appropriate judgment calls, with a patient demeanor toward families and prospective residents.
• Outgoing and personable demeanor.
• Ability to work weekends and holidays as needed, including sharing Manager on Duty responsibilities.

Physical Requirements

• Ability to follow written and oral instructions and procedures.
• Ability to reach, bend, twist, squat, kneel, push, and pull.
• Ability to lift and carry up to 20 pounds.
• Ability to perform repetitive movements, including simple grasping, pushing, pulling, and fine manipulation.
• Frequent standing and walking.
• Ability to stand for long periods of time.