Marketing Manager

About the role

At Simplus, culture comes first. Guided by our values of stewardship, critical thinking, and an underdog spirit, we place ideas in front of titles, value diversity, and continually strive to serve our customers and each other. Our global team, representing 17 nationalities and 20 languages on four continents, is dedicated to being the undisputed leaders in Salesforce quote-to-cash.

We are seeking a results-driven Marketing Manager to lead go-to-market (GTM) marketing initiatives that drive demand generation, increase brand awareness, and support business growth. This role will be responsible for planning and executing integrated marketing campaigns, partnering with sales and leadership teams, and driving market visibility through digital, social, partner, and industry channels. The ideal candidate combines strategic thinking with strong execution skills and has experience managing cross-functional marketing programs that generate measurable business outcomes.

Responsibilities

• Develop and execute GTM marketing plans to drive demand generation, pipeline growth, and market awareness.
• Support brand positioning and messaging initiatives to strengthen Simplus' market presence.
• Plan and execute integrated marketing campaigns leveraging both online and offline channels.
• Drive digital marketing and social media programs to increase engagement, reach, and lead generation.
• Partner closely with Simplus and Infosys marketing teams, sales leadership, and practice leaders to align marketing strategies with business goals.
• Plan and execute sales enablement activities, including webinars, roadshows, internal communications, and campaign support materials.
• Lead participation in industry conferences, partner events, executive forums, and private client engagement events.
• Manage marketing budgets and ensure effective allocation of resources to maximize campaign ROI.
• Track, analyze, and report marketing performance metrics to leadership on a quarterly basis.