Marketing Manager

Email Marketing & Campaign Execution

Execute and manage end-to-end email marketing campaigns within HubSpot.
Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows.
Manage audience segmentation, personalization, suppression lists, and campaign targeting.
Conduct A/B testing to improve campaign engagement and conversion performance.
Ensure all campaigns are delivered accurately, on time, and aligned with brand standards.

HubSpot & Marketing Automation Management

Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup.
Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems.
Maintain data hygiene and ensure CRM/database integrity across systems.
Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations.
Identify opportunities to improve automation efficiency and scalability.

Reporting & Analytics

Develop and maintain campaign performance dashboards and reporting.
Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact.
Provide actionable insights and optimization recommendations based on campaign performance.
Support leadership with recurring reporting and marketing performance analysis.

Cross-Functional Collaboration

Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively.
Coordinate campaign timelines, approvals, testing, and stakeholder communication.
Support broader marketing initiatives and operational process improvements.