Marketing Manager

About the role

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized.

Responsibilities

• Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites.
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing.
• Conduct and track on-going email marketing campaigns for a variety of hotel business units.
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions.
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs.
• Continually manage social media accounts, including Facebook, Twitter, Instagram and others, ensuring imagery and copy is consistent with the identity and positioning of each hotel.
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions.
• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs.
• Develop and implement companywide Public Relations initiatives and programs.
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner.
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions.
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs.
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals.
• Aid designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials.
• Maintain and store a chronological order of media library and electronic files of all advertising materials by property and activity.
• Use current search engine optimization (SEO) strategies.
• Use of content management systems (CMSs) to update hotel websites.
• Administer administrative knowledge for social media sites, including Facebook, Twitter and YouTube.
• Use Adobe Creative Suite including Photoshop, Illustrator and Acrobat for communication, form filling, and document creation.

Requirements

Education/Four year college degree or equivalent education/experience. Experience Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Qualifications

Strong interpersonal, verbal and written communication skills. Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals. Ability to negotiate effectively. Excellent attention to detail and multi-tasking skills. Professional appearance and manner. Computer literacy, specifically MS Word for Windows. Communication at all levels; multi-tasking; time management.

Physical Demands

Occasional standing. Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment.