Marketing Manager

Main Responsibilities

• Drives strategic marketing initiatives to align with enterprise goals, partnering across teams to influence priorities and deliver impactful outcomes
• Manages strategic marketing projects in support of national and consumer-facing omni-channel marketing campaigns
• Develops omni-channel briefs for partner agencies and cross-functional internal teams
• Develops communication strategy, messaging frameworks and ongoing content guidance for marketing campaigns and initiatives
• Manages all projects to ensure they meet objectives and are delivered on time and within budget
• Facilitates cross-functional meetings to execute omni-channel marketing plans and keep all key stakeholders and project team members on track and informed of project strategic priorities and goals
• Conducts, evaluates, and synthesizes competitive research, market intelligence, trends, and industry best practices to help prepare recommendations for various marketing initiatives
• Writes and manages consumer insights testing with key partners
• Manages content creation to support channel strategy and integrated marketing communications plan
• Be a team player willing to jump in and help on special projects and other initiatives as needed
• Liaise with business, channel strategy, and creative content development on a variety of marketing projects and campaigns

Requirements

• Bachelor’s degree required
• Minimum 5-7 years’ experience in brand marketing strategy or integrated marketing, preferably at internal marketing organizations working with brand, creative, and performance partners
• Experience in digital marketing, ecommerce, consumer research and/or strategy preferred
• Demonstrated expertise in managing programs and supporting marketing campaigns
• Solid understanding and experience with business & customer data analytics to inform strategy and influence outcomes
• Adept at evaluating and guiding creative development from concept to inception
• Strong presentation building skills, well versed in taking complex information and translating into digestible material for broad organizational use
• Independent-minded, self-motivated, strong interpersonal skills to build cross-functional relationships, can work under ambiguity
• Collaborative, open-minded approach, willing to partner up, down and across teams to build relationships and realize goals in a complex matrixed organization
• Highly organized and deadline-driven able to juggle various projects with competing priorities
• Agile problem solver: able to operate independently, pivot quickly, and adjust to changing project needs or new information
• Effective time management skills: ability to prioritize, delegate and meet deadlines
• Excellent listening, presentation, and written and verbal communication skills