Marketing Manager
RoShay Services · San Francisco, CA · 2 mo ago
MarketingFull-time
About the role
The Head of Marketing leads brand strategy, demand generation, and content initiatives to drive revenue growth.
Responsibilities
- Defining and owning the company's narrative, messaging, and category positioning.
- Building demand systems across content, paid campaigns, events, and partnerships.
- Creating content such as case studies, product stories, and thought leadership to convert audiences.
- Managing launches, webinars, executive dinners, and industry collaborations.
- Transforming campaigns into scalable, compound systems.
- Overseeing agencies, contractors, and initial marketing hires.
- Owning LinkedIn distribution as a key competitive advantage.
- Aligning marketing efforts with Sales, Product, and Customer Success to influence pipeline.
- Utilizing AI tools to enhance execution and efficiency.
- Setting strategy and personally executing key work.
Requirements
- Experience in early-stage growth and ownership of marketing functions.
- Deep understanding of B2B SaaS funnels and founder-led GTM strategies.
- Autonomous with the ability to develop and implement plans independently.
- Strong judgment in content distribution and building systems over campaigns.
- High agency, outcome-oriented, and comfortable working in ambiguity.
- Fast executor with clear communication skills.
Skills
- Proactive, impact-focused, and results-driven.
- Skilled at building from scratch and working independently.
- Clear communicator with a high ownership mindset.