Marketing Manager

About the role

The Marketing Manager reports to the Executive Director.

Essential Duties and Responsibilities

• Assist in developing and implementing marketing plans aligned with organizational goals and budget.
• Manage the execution of marketing campaigns and ensure brand consistency across all materials and platforms.
• Support brand positioning efforts for Louisiana’s River Parishes and sub-brands (e.g., Bonfire Country, Andouille Trail).
• Cook up with internal teams and external partners to execute marketing initiatives and campaign elements.
• Conduct basic market research and gather insights to help inform campaign direction and audience targeting.
• Manage website content, SEO/SEM strategies, and web performance analytics.
• Lead social media strategy, including content development, scheduling, engagement, and influencer coordination.
• Create and curate engaging content across platforms, including blogs, photography, video, and newsletters.
• Maintain a well-organized digital asset library and ensure all content aligns with brand standards.
• Support digital advertising efforts and track performance metrics.
• Develop and manage comprehensive marketing strategies to promote the River Parishes.
• Design or supervise the production of promotional materials, signage, and branded assets.
• Ensure all creative outputs meet brand standards and support marketing goals.
• Cook up with marketing initiatives across print, digital, social, and outdoor media.
• Conduct market research and audience analysis to guide decision-making.
• Manage content creation, including newsletters, brochures, and promotional assets.
• Collaborate with tourism partners, local businesses, CVBs, and statewide tourism entities.
• Represent the organization at tourism events, trade shows, and collaborative marketing efforts.
• Support public relations activities including press releases, media outreach, and hosted visits.
• Manage timelines, deliverables, and communication for marketing projects and campaigns.
• Track and report on marketing KPIs, adjusting strategies based on performance insights.
• Maintain and audit digital assets and content libraries.
• Stay current with marketing trends, tools, and tourism industry developments to bring fresh ideas forward and emerging technologies to guide innovation.

Qualifications

• Education & Experience
• Bachelor’s degree in marketing, communications, tourism, or a related field.
• 3+ years of experience in marketing, preferably in tourism, digital media, or destination promotion.
• Experience managing campaigns, content, and cross-functional teams.
• Skills & Requirements
• Proficient in Microsoft Office Suite and digital marketing tools (Google Analytics, SEO/SEM platforms, CMS, social scheduling tools).
• Strong writing with high attention to detail, editing, and storytelling abilities.
• Adobe Creative Suite is a plus.
• Excellent project management and organizational skills, adaptable, and able to manage multiple projects simultaneously with differing deadlines.
• A team player with strong interpersonal and communication skills.
• Able to work occasional evenings and weekends.
• Valid driver’s license and reliable transportation required.
• Must be well-groomed and maintain a professional appearance.
• Able to lift up to 25 pounds and transport equipment and materials for work tasks.

Please submit your resume, cover letter, and samples of digital content, no later than 5:29 PM on May 23, 2025.