Marketing Manager

About the role

Rise Up Selects powers connection through live events. The Marketing Manager is a crucial position responsible for protecting brand integrity, maintaining market strength, and shepherding the growth of both our own brands and our clients' brands across markets. You will own day-to-day marketing across an assigned slate of projects, building the plans, running the campaigns, and reporting the results. This is a hands-on role with real ownership. You will be accountable for hitting benchmarks on the events assigned to you, not just supporting someone else who is.

Responsibilities

• Lead marketing objectives across Rise Up Selects to consistently exceed set benchmarks and KPIs
• Develop strategic marketing plans and comprehensive reporting across assigned projects
• Develop and oversee day-to-day marketing across assigned projects
• Evaluate, develop, and execute new processes to streamline work across the marketing department
• Oversee social campaigns from ideation through execution across assigned projects
• Develop and execute direct marketing efforts, including email and SMS, across projects
• Oversee and execute data capture and lead generation campaigns across projects
• Partner on art development to maintain Rise Up Selects as an aesthetic leader in the industry
• Work closely with ad buyers to ensure marketing plans are communicated, ad plans are received, and performance metrics and spend stay on track
• Assist in building and maintaining local influencer marketing programs, ensuring deliverables and sales goals are met
• Assist in building and maintaining street team efforts, ensuring effective print and grassroots activity across projects
• Assist in the development and maintenance of PR efforts as needed
• Evaluate the effectiveness of marketing campaigns and advertising initiatives, providing detailed reports and insights across teams
• Report regularly to the broader team on all aspects of assigned projects
• Ensure decisions are driven by data rather than justified by it after the fact
• Work closely with operations teams to ensure consistency in all marketing and branding efforts
• Work across departments to ensure all KPIs are met
• Engage with sponsors, community leaders, and other key partners to foster partnerships and support for events
• Travel as required for on-site work alongside marketing and other teams at Rise Up Selects core projects, and potentially additional properties such as Reggae Rise Up
• Support day-of-show and festival marketing operations
• Additional duties as assigned

Requirements

• 2+ years of marketing experience with a record of running campaigns that moved measurable results
• Experience in live events, music, festivals, or hospitality strongly preferred
• Experience working on client or agency-side accounts is a plus

Qualifications

• B