Marketing Manager
Revolutional · McLean, VA · 1 mo ago
Marketing$130/hrFull-time
About the role
Reporting to the Chief of Staff, this is a full-time, hybrid role based in McLean, VA. The salary range is $130–$160k, commensurate with experience.
Responsibilities
- Develop and execute Revolutional’s marketing strategy: set objectives, define brand positioning, and build long-term marketing plans aligned with company growth goals.
- Serve as the keeper of the brand — establish and enforce consistent messaging and tone across all materials, channels, and public touchpoints.
- Craft compelling, audience-centered stories that communicate the impact of Revolutional’s work and translate complex ideas into meaningful narratives for customers, partners, and stakeholders.
- Create and produce marketing content across formats and channels: whitepapers, capability statements, case studies, insight posts, presentations, and campaign assets.
- Build and manage the marketing processes and operational infrastructure that enable the function to scale alongside the company.
- Leverage AI-powered tools to improve content production efficiency, campaign performance, audience targeting, and marketing analytics.
- Develop and execute a thought leadership strategy that positions Revolutional’s leaders and subject matter experts as credible voices in the federal technology market.
- Design, launch, and optimize marketing campaigns across digital, social, conference, and industry channels; track performance and report on results.
- Drive digital strategy including website management, content marketing, and social media engagement and growth.
- Coordinate content calendar and manage content production workflows to ensure timely, high-quality delivery across all channels.
- Collect, analyze, and interpret market and performance data — including AI-driven insights — to inform decisions and improve marketing effectiveness over time.
- Collaborate with business development, delivery, and executive leadership to ensure marketing supports and amplifies broader company goals.
- Research, engage, and manage third-party vendors and creative partners as needed.
- Support internal culture-building and employee communications in partnership with the Chief of Staff and Chief Human Resources Officer.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree may be considered in lieu of experience).
- 6 to 8 years of marketing experience including writing, content creation, and brand strategy.
- GovCon marketing experience required; understanding of the federal market, buyer behavior, and positioning in the federal technology space.
Technical & Domain Capabilities
- Deep understanding of the government contracting market: federal buyer behavior, BD cycle alignment, and how marketing supports pipeline and capture.
- Strong writing, editing, and storytelling skills with a portfolio that demonstrates range across formats, topics, and tones.
- Experience developing thought leadership content frameworks and producing executive-level content in partnership with subject matter experts.
- Proficiency with digital marketing tools and platforms: social media management, analytics, and content management systems.
- Experience managing and growing owned social channels and content platforms with measurable results.
- Curiosity and fluency around how AI is reshaping the marketing discipline — following the space, experimenting with new tools, and applying what works.
- Strong analytical skills: ability to collect, interpret, and act on marketing performance data.
- Excellent project management skills with the ability to manage multiple priorities, deadlines, and workstreams independently.
Core Strengths
- Builder mentality: take ownership of the full marketing function and are energized by the opportunity to shape it.
- Self-directed and resourceful.
- Forward-thinking practitioner who applies emerging tools and techniques to produce better marketing outcomes, not just more efficient ones.
- Strong editorial judgment: translate complex technical concepts, emerging capabilities, and company news into content that resonates with federal market audiences.
- Trusted partner to leadership: earn credibility through follow-through, quality work, and a genuine understanding of business goals.
- Effective collaborator: actively listen to diverse ideas, perspectives, and feedback to develop thoughtful marketing strategies and achieve the best possible outcomes.
Nice to Have
- Experience building or optimizing AI-assisted content workflows, campaign automation, or marketing analytics pipelines.
- Familiarity with federal technology domains: cybersecurity, AI and data science, cloud, and modernization.
- Experience in a growing GovCon environment where you helped build marketing capability alongside company growth.
- Experience supporting BD or capture efforts with marketing collateral, capability presentations, or competitive positioning materials.
- Hands-on experience with change management communications or organizational narrative development.
- Existing relationships or familiarity with federal technology media, events, and industry organizations.