Marketing Manager

About the role

At Reframe marketing, we focus on understanding people and creating awareness about how our product meets their needs. We're seeking an experienced and versatile marketing professional who is eager to contribute to this mission.

Responsibilities

• Develop and execute marketing campaigns across various channels and segments
• Lead the execution of marketing programs from conception to completion, coordinating with internal teams and fostering collaboration
• Analyze customer insights, consumer trends, and market data to inform strategic planning
• Create and maintain analytics reports across multiple platforms, extracting actionable insights for future campaigns
• Present formal proposals and recommendations on marketing tactics to internal and external stakeholders
• Work with the design team to develop creative briefs and guide creative direction for advertising and public-facing communications
• Conceptualize and implement multi-channel campaigns throughout the prospect and customer lifecycle, ensuring consistent messaging across all channels
• Manage content and updates for customer and internal touchpoints, setting budget guidelines and participating in events
• Identify and evaluate the effectiveness of current marketing initiatives through tracking and analysis, and make adjustments as needed
• Provide additional sales support and document business processes

Requirements

• Bachelor’s degree in marketing, business, or a related field
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• A metrics-driven marketing mindset with a keen eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Experience designing interactive applications and networking platforms
• Willingness and ability to learn new skills and concepts

Qualifications

• Excellent written and verbal communication skills
• Established press and media contacts (preferred)