Marketing Manager

About Us

REEDER is a Construction Management firm specializing in institutional construction and we are looking for new talent! If you share our drive for success, our commitment and passion for satisfying our clients, you will find an array of career possibilities here at REEDER.

Job Summary

You will support new client sales, engagement and retention through strategic multi-channel initiatives, including communications, digital and media, tradeshows and events and industry associations/memberships. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, generate leads, and position our firm as a leader in the construction industry. You will collaborate closely with the business development team to create compelling marketing campaigns, manage our online presence, work the operations team to provide project collateral support, and craft content that showcases our expertise in delivering high-quality projects on time and within budget. You will spearhead marketing initiatives for project pursuits, utilizing your strong technical expertise, meticulous attention to detail, and specialized creativity, all while upholding a commitment to effective brand management. Your efforts will align with the strategy, vision, and values of Reeder General Contractors.

Key Responsibilities

• Strategic Planning & Market Analysis

  • Market Research

    Conduct research to understand market trends, unique project information, opportunities, and competitor activities, especially in the companies market sectors.

  • Market Segmentation

    Identify target audiences, including existing clients, new clients, new market audiences, and community stakeholders.

  • Strategy Development

    Collaborate with senior management to design marketing plans and strategies that align with the firm’s Strategic Planning objectives.

• Brand Management & Positioning

  • Brand Identity

    Maintain and enhance the firm’s brand image to ensure a consistent and appropriate messaging, aesthetic, tone and voice message across all marketing mediums both internally and externally.

  • Value Proposition Development

    Clearly communicate the firm’s unique value in our construction sectors, including expertise, reliability, safety standards, and project management capabilities.

  • Client Testimonials & Case Studies

    Develop and promote case studies of successful projects to showcase the firm's expertise.

  • Project Site Experience

    Develop and manage a consistent project site aesthetic for signage, fencing, staging, housekeeping and project offices to create a constant project site experience for all stakeholders.

• Business Development Support

  • Lead Generation

    Implement marketing campaigns to generate leads, especially focusing on our existing market sectors.

  • Client Relationship Management

    Work closely with the business development team to nurture relationships with potential clients, architects, and other stakeholders in our market by displaying courtesy, professionalism and promptly responding to client needs.

  • RFP Management

    Support the preparation of responses to Requests for Proposals (RFPs) by gathering relevant information, crafting narratives, developing compelling graphic designs, and ensuring proposals align with client needs.

• Content Development & Digital Marketing

  • Content Strategy

    Develop content that highlights the firm's experience in school construction, such as blog posts, articles, white papers, and newsletters.

  • Website Management

    Ensure the website is updated with relevant content, including recent projects, client testimonials, and company news.

  • Social Media Management

    Manage the firm’s presence on LinkedIn, Instagram, Twitter, and industry-specific forums, focusing on engagement with educational leaders and community influencers.

  • Company Communication Management

    Develop and manage the companies internal communications, “REEDERs’ Digest”, via. constant contact for all internal notices including employee announcement (new hire, anniversaries, birthdays, promotions, etc.), company team building events, strategic initiatives, holidays, and national-day announcements.

  • SEO & SEM

    Implement search engine optimization (SEO) strategies to improve the firm’s visibility on Google searches related to school construction.

  • Photography

    Performs photography at company events and on projects regularly including drone piloting/ monthly aerials. Schedules and maintaining professional photography on all projects for portfolio management.

• Advertising & Public Relations

  • Advertising Campaigns

    Develop targeted advertising campaigns, especially in local publications and industry magazines that reach existing and potential clients.

  • Media Relations

    Build relationships with local media, trade publications, educational associations, and clients media departments to gain press coverage.

  • Community Outreach

    Promote the firm’s involvement in community activities, such as educational initiatives, school events, or partnerships with local nonprofits.

• Event Planning & Management

  • Industry Conferences & Trade Shows

    Plan and execute participation in industry conferences, trade shows, and educational symposiums to generate new business opportunities.

  • Client/ Project Events
    • Groundbreaking Ceremonies

      Organize events such as groundbreaking ceremonies.

    • Beam Signings

      Organize events such as beam signings.

    • Trade Appreciation Lunches

      Organize events such as trade appreciation lunches.

    • MWBE/HUB Outreach Initiatives

      Organize events such as MWBE/ HUB outreach initiatives.

    • Open Houses

      Organize events such as open houses.

    • Project Site Visits

      Organize events such as project site visits.

    • School Board Project Presentations

      Organize events such as school board project presentations.

    • Informational Sessions

      Organize events such as informational sessions for project teams & clients.

  • Collateral Development Support of Sales & Projects

    • Marketing Collateral

      Produce and maintain regional marketing collateral, including developing/assembling specific marketing collateral packets, ads, drip e-campaigns, direct mail pieces and brochures for sales teams.

    • Project & Team Portfolios

      Develop detailed portfolios of past projects, highlighting key accomplishments, budget management, timelines, and client satisfaction. Maintenance of project and team resumes for portfolio.

    • Proposal Assistance

      Assist in editing and creating tailored proposals & provide presentation support, including graphic design and hand out materials, that emphasize the firm's strengths.

    • Apparel & other Marketing Collateral

      Design and order all company apparel and other promotional items for trade show and sales events. Track and manage inventory of marketing collateral and production supplies.

    • Project Collateral

      Design procure all project job site signage. Assist project teams with creating compelling project site logistics plans. Assisting in filming and editing of trainings for close out documents as needed.

  • Data Analysis & Reporting

    • Marketing Analytics

      Track the performance of marketing campaigns, website traffic, social media engagement, and lead conversion rates.

    • Reporting

      Prepare monthly and quarterly reports for senior management, highlighting the effectiveness of marketing initiatives and suggesting improvements.

  • Client & Stakeholder Communication

    • Stakeholder Engagement

      Develop communication strategies that resonate with clients, facility managers, and other key stakeholders in the our sector.

    • Crisis Communication

      Handle any communication needs related to project delays, community concerns, or other sensitive issues that may arise.

    • Feedback Collection

      Gather feedback from clients to improve services and adapt marketing messages based on client satisfaction and project outcomes.

  Qualifications

  • Bachelor’s degree in Marketing, Communications or related field
  • 4-6 years of relevant experience in the marketing and/or AEC industry
  • Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, Lightroom), Word, PowerPoint and Excel
  • Photography/Drone Certified
  • Understanding of fundamental graphic design principals
  • Thrives in a collaborative team environment
  • Detail-oriented and organized
  • Excellent time management and ability to meet deadlines
  • Effective interpersonal and leadership skills
  • Superior writing skills, including the ability to craft a story in a compelling manner
  • Ability to prioritize multiple tasks amid changing needs and demands, maintaining a constant attention to detail
  • Strong communication, organization, and customer service skills and a desire to learn constantly
  • Ability to work independently and as part of a team
  • Desire to collaborate with senior-level technical staff and marketing peers