Marketing Manager

About Us

REEDER is a Construction Management firm specializing in institutional construction and we are looking for new talent! If you share our drive for success, our commitment and passion for satisfying our clients, you will find an array of career possibilities here at REEDER.

Job Summary

You will support new client sales, engagement and retention through strategic multi-channel initiatives, including communications, digital and media, tradeshows and events and industry associations/memberships. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, generate leads, and position our firm as a leader in the construction industry. You will collaborate closely with the business development team to create compelling marketing campaigns, manage our online presence, work the operations team to provide project collateral support, and craft content that showcases our expertise in delivering high‑quality projects on time and within budget. You will spearhead marketing initiatives for project pursuits, utilizing your strong technical expertise, meticulous attention to detail, and specialized creativity, all while upholding a commitment to effective brand management. Your efforts will align with the strategy, vision, and values of Reeder General Contractors.

Key Responsibilities

• Strategic Planning & Market Analysis
  • Market Research: Conduct research to understand market trends, unique project information, opportunities, and competitor activities, especially in the companies market sectors.
  • Market Segmentation: Identify target audiences, including existing clients, new clients, new market audiences, and community stakeholders.
  • Strategy Development: Collaborate with senior management to design marketing plans and strategies that align with the firm’s Strategic Planning objectives.
• Brand Management & Positioning
  • Brand Identity: Maintain and enhance the firm’s brand image to ensure a consistent and appropriate messaging, aesthetic, tone and voice message across all marketing mediums both internally and externally.
  • Value Proposition Development: Clearly communicate the firm’s unique value in our construction sectors, including expertise, reliability, safety standards, and project management capabilities.
  • Client Testimonials & Case Studies: Develop and promote case studies of successful projects to showcase the firm's expertise.
  • Project Site Experience: Develop and manage a consistent project site aesthetic for signage, fencing, staging, housekeeping and project offices to create a constant project site experience for all stakeholders.
• Business Development Support
  • Lead Generation: Implement marketing campaigns to generate leads, especially focusing on our existing market sectors.
  • Client Relationship