Marketing Manager

About the role

The Marketing Manager will lead the strategy, execution, and performance of all marketing initiatives for Port 51 Lending, a leading SBA non-bank lender. This individual will serve as the company’s primary marketing resource, responsible for increasing brand awareness, supporting business development efforts, and driving measurable business growth through creative, technology-enabled marketing initiatives.

Responsibilities

• Develop and execute the annual marketing plan in alignment with company goals and budget.
• Identify new opportunities to increase Port 51’s visibility, brand recognition, and market presence.
• Create innovative marketing campaigns that support business growth and generate measurable results.
• Maintain consistent branding and messaging across all marketing channels.
• Partner directly with Business Development Officers (BDOs) to develop marketing strategies that increase their visibility and strengthen referral relationships.
• Create customized marketing materials, email campaigns, and sales collateral to support business development efforts.
• Collaborate with BDOs to promote successful transactions, customer success stories, and thought leadership.
• Identify opportunities to expand Port 51’s presence among referral partners, financial professionals, and small business communities.
• Serve as the primary administrator for Salesforce Marketing and related marketing technology platforms.
• Leverage CRM data, marketing automation tools, AI, and digital platforms to improve campaign effectiveness and marketing efficiency.
• Execute targeted marketing campaigns using Salesforce and other marketing technologies.
• Track leads, campaign performance, referral activity, website traffic, social media engagement, and other key performance indicators.
• Build dashboards and reports that measure marketing effectiveness and provide actionable insights.
• Measure and report ROI on marketing initiatives while making recommendations to optimize future campaigns.
• Continuously evaluate and implement new marketing technologies that improve productivity and business results.
• Develop and execute a content strategy that positions Port 51 as an industry leader in SBA lending.
• Create thought leadership articles, educational content, case studies, videos, and social media content.
• Produce content for LinkedIn, the company website, email campaigns, and other marketing channels.
• Stay current on SBA regulations, lending trends, and market developments to create timely, relevant content.
• Manage the company website, including ongoing updates, enhancements, and redesign projects.
• Partner with website developers to implement new functionality and improve the user experience.
• Optimize website performance, SEO, and conversion opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of progressive marketing experience, preferably within financial services, banking, or commercial lending.
• Strong understanding of digital marketing, marketing strategy, branding, and campaign management.
• Demonstrated experience using Salesforce Marketing and CRM platforms.
• Experience leveraging marketing technology, automation tools, AI, and analytics to improve marketing performance.
• Experience supporting a sales organization through marketing initiatives and sales enablement.
• Strong analytical skills with the ability to measure campaign effectiveness and marketing ROI.
• Website management experience, including working directly with developers.
• Graphic design experience using Figma, Canva, Adobe Creative Suite, or similar tools.
• Excellent written, verbal, and visual communication skills.
• Highly organized, self-motivated, and capable of managing multiple priorities independently.