Marketing Manager

The Marketing Manager leads the development and execution of marketing strategies across all Pollo Regio restaurant locations to increase brand awareness, drive restaurant traffic, grow online sales, and strengthen customer loyalty. Develops and manages the annual marketing calendar, campaign plans, and marketing budget to support company objectives and sales growthLeads the planning and execution of promotions, new menu launches, seasonal campaigns, loyalty offers, and new restaurant openingsOversee digital marketing initiatives across social media, paid advertising, website, mobile app, email, push notifications, in-store materials, and third-party delivery platformsLeads, trains, and develops the marketing team while coordinating creative projects, outside agencies, vendors, and other business partnersManages customer relationship management (CRM) and loyalty marketing initiatives to increase customer acquisition, engagement, retention, and repeat visitsWorks closely with Operations and restaurant management to ensure marketing campaigns, promotions, and new product launches are communicated clearly and executed consistently across all locationsOversee the development of marketing materials, including campaign messaging, graphics, photography, video, menus, signage, and digital advertisingManage paid advertising campaigns through platforms such as Meta Business Suite, TikTok Business Center, and Google AdsMonitors marketing performance using tools such as Google Analytics 4, Google Tag Manager, and Google Business Profile to evaluate campaign effectiveness and identify opportunities for improvementSupports online ordering and delivery sales through platforms such as Olo, DoorDash, Uber Eats, and other relevant channelsTracks marketing expenditures, analyzes campaign results, prepares performance reports, and recommends strategies to improve return on marketing investmentCoordinates local store marketing, community events, sponsorships, and promotional activities to strengthen brand presence in local marketsEnsures marketing activities align with brand standards, company objectives, and operational capabilities while remaining responsive to changing business needsReports to the Chief Technology Officer (CTO) and collaborates with company leadership and cross-functional teams to support overall business growth Requirements Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experienceMinimum of 4 years of marketing experience, preferably in the restaurant, quick-service restaurant (QSR), hospitality, or multi-location retail industryProven ability to develop and execute marketing campaigns that drive brand awareness, customer engagement, restaurant traffic, and sales growthExperience leading projects and coordinating marketing teams, creative professionals, agencies, vendors, and cross-functional partnersStrong knowledge of digital marketing, paid advertising, social media, CRM, loyalty programs, and campaign performance reportingFamiliarity with Meta Business Suite, TikTok Business Center, Google Ads, Google Analytics 4, and related digital marketing toolsExperience with Adobe Creative Cloud or Canva for marketing materials and creative developmentStrong leadership, organizational, communication, writing, and project management skillsAbility to manage multiple campaigns, priorities, deadlines, and budgets in a fast-paced business environmentDemonstrates initiative, accountability, creativity, and a results-driven approach to marketing and business growthAble to work collaboratively with Operations, restaurant teams, and company leadership to ensure successful execution of marketing initiativesWillingness to travel to restaurant locations and attend occasional marketing events as neededSpanish-English bilingual skills are a plus Benefits Competitive pay package of up to $66,000 per yearMedical, dental, and vision insurance401(k) retirement planVacation Days, Floating HolidaysThanksgiving and Christmas Day HolidayEmployee food discount at storesFull-time employment opportunityOpportunity to lead marketing initiatives for an established Texas-based restaurant brand and contribute directly to company growth