Marketing Manager
Pivotal Talent Search · Springfield-Branson, Missouri Area · 4 mo ago
On-siteMarketingFull-time
Key Responsibilities
- Pipeline Contribution
- Market & Vertical Strategy
- Campaign Strategy & Execution
- Performance Analytics & Optimization
- Strategic Partnership
What This Role Does NOT Own
- Marketing automation
- CRM/database administration
- Workflow building and system maintenance
- Day to day technical configuration of HubSpot
- Enterprise pricing strategy or executive level market expansion decisions
Success Metrics (KPIs)
- Marketing generated pipeline
- Pipeline growth within targeted verticals (FDB, Pharma, Data Centers, etc.)
- Lead to opportunity conversion rates
- Campaign ROI
- Contribution to revenue growth
- Growth in targeted accounts and strategic market segments
Ideal Candidate Profile
- Proven experience driving pipeline growth in B2B, industrial, manufacturing, or technical markets
- Strong strategic thinking with ability to execute effectively
- Experience supporting new market expansion and vertical growth initiatives
- Deep understanding of modern digital marketing
- Comfortable working alongside sales teams and revenue focused leadership
- Able to communicate complex technical capabilities in clear, customer focused language
- Self-starter who thrives in a fast-paced environment
Key Traits
- Strategic thinker with execution capability
- Growth minded
- Strong communicator and collaborator
- Able to simplify complex offerings into compelling market messaging