Marketing Manager

About the role

The Marketing Manager will shape marketing strategy and execution for the member base. This role involves collaborating with internal teams to create and execute strategies that drive member engagement, loyalty, and satisfaction across products and services.

Responsibilities

• Consumer Marketing: Develop and execute member-centric marketing campaigns to drive adoption, utilization, and satisfaction, focusing on clinical outcomes and behavioral change.
  • Increase awareness and adoption of services, using data-driven strategies to boost engagement and retention.
  • Test and implement new marketing tactics tailored to member segments to enhance engagement and loyalty.
• Serve as a marketing subject matter expert for the owned lifecycle, providing strategic insights and guidance to internal stakeholders.
• Build and maintain strong relationships with cross-functional teams to ensure smooth campaign execution and keep the organization updated on key initiatives, timelines, and progress.
• Collaborate with Data Science to design experiments, implement models, and analyze data to optimize campaign insights and analytics.
• Lead monthly reporting and performance reviews, analyzing trends, identifying challenges, and offering actionable recommendations to optimize campaigns.
• Proactively drive improvements in processes, communication, and campaign execution to achieve marketing goals.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field.
• 5+ years of consumer marketing experience required, preferably in B2C or B2B2C.
• Proven track record of driving growth with set targets and timelines, meeting measurable marketing goals.
• Strong analytical and problem-solving skills with the ability to analyze data and make data-driven decisions (Excel, Tableau, or similar tools).
• Experience executing multi-channel campaigns across email required, SMS, push notifications, direct mail, and phone preferred.
• Exceptional stakeholder management skills with the ability to collaborate effectively across teams.
• Excellent written, verbal, and interpersonal communication skills.
• Experience developing and executing strategic marketing plans in collaboration with creative teams.
• Strong project management skills with the ability to prioritize and manage multiple campaigns in a fast-paced environment.
• Positive attitude and passion for improving healthcare access, with a customer-centric focus on member engagement and satisfaction.

Pay

$70-$75/HR (depends on experience level). This is a contract position with candidates expected to work 40 hours/week.

About The Company

Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience. For more than 28 years, PTP has operated as one of the top IT staffing and recruiting firms in the USA built on trust, long-term partnerships, and technical excellence. Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to: Helping every client make the best hiring decisions possible Matching professionals with the right IT jobs and career opportunities As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used.

AI-Assisted Interview Experience

To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted tools to support parts of the interview process. This includes our proprietary AI platform Pete & Gabi, which includes AI recruiter Rebecca. These AI hiring tools help us: Conduct recorded video interviews Transcribe interviews Summarize candidate responses Generate job-related insights Streamline communication and scheduling Please note that: The AI does NOT make hiring decisions; all decisions are made by our human recruiters, hiring managers, or client partners. The AI does not evaluate facial expressions, emotions, or physical traits; it is used only to support fairness, consistency, and efficiency. If you prefer a non-AI interview format, we will gladly provide an alternative.

Human Review & Selection

Every candidate's profile including interviews, conversations, and assessments is reviewed by experienced recruiters and hiring leaders. AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate

At PTP, every candidate has the right to: Request a non-AI interview path Ask how your data is being used Request access to transcripts or interview recordings Request deletion of your AI-recorded interview Receive clear, timely communication

Commitment

For more than 28 years, PTP has focused on putting people first candidates, consultants, employees, and clients. We're committed to a hiring process that is: Transparent Compliant Equitable Powered by innovative technology that enhances not replaces human judgment Welcome to the future of hiring at Peterson Technology Partners. We're excited to learn more about you. Equal Employment Opportunity: Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.