Marketing Manager

Principal Essential Duties & Responsibilities

• Own KPI tracking and insights by collaborating with RGM and Category Management teams to monitor category and brand KPIs, maintain a strong point of view on category landscape changes, and translate trends into business implications.
• Build and refine activation measurement plans, evaluate performance against goals, and recommend clear next steps such as optimizing, expanding, stopping, or testing initiatives.
• Proactively surface risks and opportunities and propose data-supported actions.
• Produce monthly and/or quarterly business performance updates with concise insights, recommendations, timeline health, and risk mitigation plans tailored for leadership decision-making.
• Improve reporting tools and templates to increase clarity, accuracy, and speed, and document KPI definitions and reporting cadence.
• Integrate AI tools were appropriate to enhance reporting and analysis.
• Marketing Strategy & Execution.
• Own launch planning from brief through post-launch by developing timelines and workback plans for product launches, renovations, marketing asset projects, and packaging development, including defining success metrics and capturing after-action learnings.
• Partner cross-functionally across Marketing, Sales, Operations, Research and Development, Finance, and external partners to drive alignment, facilitate decision-making, clarify ownership and next steps, and escalate blockers to maintain momentum.
• Develop positioning and messaging by translating product features into compelling benefits and differentiated, consumer-relevant messaging in partnership with stakeholders.
• Oversee campaign execution, including briefs, reviews, and approvals, to ensure campaigns are on brand, aligned with strategy, and delivered on time.
• Create and maintain high-impact marketing presentations and product/program materials that clearly articulate value propositions, competitive differentiation, and activation plans while keeping the consumer at the forefront.
• Collaborate with Sales leadership to anticipate customer questions and objections and ensure materials support customer-specific needs.
• Provide regular updates to Sales on program status, timelines, and key talking points to ensure accurate and consistent customer communication.

Minimum Education and Experience

• Bachelor’s Degree in Marketing, Business, or a related field.
• 5+ years of progressive marketing experience, ideally within CPG, food, brand, or category marketing.
• Demonstrated experience leading cross-functional projects, including launches, campaigns, renovations, and sales enablement, from concept through execution and post-analysis.

Preferred Education and Experience

• Experience working with performance and market data sources such as Nielsen, Circana/IRI, Mintel, Numerator, or similar tools to inform strategy and evaluate results.
• Experience using AI tools to streamline work processes.

Physical Requirements and Environmental Factors

• Work in a primarily sedentary office environment with occasional movement between offices or buildings.
• Move light equipment or supplies as needed.
• Access files, supplies, and equipment as required.
• Work in an open-partitioned, cubicle environment.