Marketing Manager

Principal Essential Duties & Responsibilities

• Prioritize innovation and renovation opportunities based on consumer trends, retailer needs, whitespace opportunities, and the competitive landscape.
• Maintain a strong point of view on category and consumer/industry trends; collaborate with RGM and Category Management to monitor category and brand KPIs and translate trends into implications for the business.
• Support concept development and early-stage innovation planning, including business rationale, launch timing, and commercialization feasibility.
• Maintain visibility to project status, launch timing, dependencies, and resource needs across the innovation portfolio.
• Proactively surface risks and opportunities and propose actions supported by data.
• Lead cross-functional innovation and commercialization projects through all phases of the Stage-Gate process, from concept approval through retailer launch.
• Own project management responsibilities, including launch timelines, workback schedules, milestone tracking, risk management, meeting facilitation, and stakeholder communication.
• Facilitate Stage-Gate meetings, document approvals and key decisions, and ensure teams remain accountable to deliverables and timing.
• Coverage of project risks, gaps and blockers and escalate solutions as needed to maintain launch timelines.
• Support packaging and innovation communication development to ensure alignment with brand strategy and launch objectives and ensure consistency and accuracy across product information.
• Ensure all commercialization deliverables are completed accurately and on time, including packaging transitions, operational readiness, and launch materials.

Business Performance & Reporting

• Produce monthly and/or quarterly business performance updates for leadership with concise insights, recommendations, timeline health, and risk-mitigation plans tailored for decision-making.
• Improve reporting tools and templates to increase clarity, accuracy, and speed; document KPI definitions and reporting cadence, engaging AI tools where business appropriate.
• Capture after-action learnings from launches and renovations to inform future pipeline prioritization and process improvement.

Minimum Education and Experience

• Bachelor’s Degree in Marketing, Business, or a related field.
• 5+ years of progressive marketing experience, ideally within CPG, food, brand, or category marketing.
• Demonstrated experience leading cross-functional projects, including launches, campaigns, renovations, and sales enablement, from concept through execution and post-analysis.

Skills

• Market Analysis: Ability to analyze and synthesize data and form logical conclusions, including understanding market trends, customer needs, the competitive landscape, and performance in the marketplace.
• Excellent Communication: Clear and effective oral and written communication skills, with the ability to convey ideas and information to different teams and stakeholders.
• Strategic Thinking: Ability to think strategically and align day-to-day work with overall marketing goals, including developing approaches that improve product positioning and market presence.
• Collaboration: Works well with cross-functional teams and can coordinate and often lead them to support product launches and initiatives.
• Executional Excellence: Manages multiple deliverables concurrently while maintaining attention to detail, brand consistency, and a consumer-first mindset.

Tools & Software

• Experience working with performance/market data sources (e.g., Nielsen, Circana/IRI, Mintel, Numerator, or similar) to inform strategy and evaluate results, with the ability to interpret data and build a story as it relates to marketing investments and consumer behaviors.
• Experience and strong proficiency with the Microsoft suite, primarily Excel and PowerPoint.
• Experience using AI tools to streamline work processes.