Marketing Manager

About the role

The Marketing Manager will develop, implement, and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members.

Responsibilities

• Manage continuing U.S. customer and field-oriented product support activities.
• Represent company at tradeshow meetings to promote products.
• Implement promotion strategies, ensuring accuracy of product communication content.
• Participate in field training on company products, and in the development of training materials.
• Identify market opportunities to maximize market penetration.
• Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
• Participate in development and review of product specifications.
• Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users.