Marketing Manager
About the role
OMI is seeking a highly organized, campaign-savvy Marketing Manager to join our growing marketing team. This role is the connective tissue of our marketing function—responsible for translating big-picture brand strategy into structured, well-executed 360 campaigns that span retail, ecommerce, social media, creative, and trade.
Job Responsibility Summary
Own and manage the master marketing campaign calendar, ensuring campaigns are planned, briefed, launched, and evaluated on time across all relevant channels and departments.
Project-manage integrated 360 campaigns from kickoff through post-launch analysis—coordinating cross-functionally with Creative Services, Ecommerce, Brand Strategy, Sales, Data & Insights, Trade Shows, and Social Media.
Participate in campaign ideation and brainstorming sessions, contributing creative and strategic input alongside the CEO, Director of Brand Strategy, and Director of Creative Services.
Develop clear and detailed campaign briefs that define objectives, target audience, key messaging, deliverables, timelines, channel needs, and stakeholder responsibilities.
Manage timelines and hold internal stakeholders accountable to deadlines; proactively identify risks and resolve bottlenecks before they impact execution.
Ensure campaign messaging and creative assets are on-brand, on-time, and aligned across all touchpoints and channels.
Align trade show activations, retail sell-in moments, ecommerce promotions, Amazon initiatives, and social campaigns with broader integrated marketing priorities.
Partner with the Director of Ecommerce and Director of Data & Insights to ensure campaigns are supported by appropriate digital tactics, performance tracking, and reporting frameworks.
Collaborate with the Social Media Manager to ensure social content reflects and amplifies active campaigns.
Partner with digital marketing agency partners to align paid media, SEO, OTT/CTV, retargeting, email, and full-funnel digital strategies with campaign objectives, creative assets, and performance goals.
Use AI-enabled tools where appropriate to support campaign planning, content ideation, research, reporting, and workflow efficiency.
Other duties as assigned.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
4–7 years of marketing experience, with demonstrated experience planning and managing integrated 360 campaigns.
Exceptional project management skills—proven ability to build timelines, manage multiple workstreams simultaneously, and hold cross-functional teams accountable.
Experience working cross-functionally across creative, ecommerce, brand, and/or sales teams in a fast-moving environment.
CPG experience preferred; familiarity with retail and ecommerce marketing environments a plus.
Comfortable contributing to campaign ideation and strategic brainstorming, not just execution— you have opinions and know how to add value in a room.
Highly organized, detail-oriented, and deadline-driven; you build the calendar and live by it.
Strong written and verbal communication skills; ability to write clear, actionable creative briefs.
Ability to manage competing priorities and adapt quickly as needs evolve.
Collaborative, team-first mindset with the interpersonal skills to coordinate across departments and lead through influence rather than authority.
Proficiency with project management tools (e.g., Asana, Monday.com, or similar) preferred.
Comfortable using AI-enabled tools to improve marketing efficiency, campaign planning, content development, research, reporting, and workflow management.
Passionate about building brands and energized by seeing campaigns come to life from concept to execution.
Physical Requirements/Hazardous Working Conditions
This is a hybrid role, with in-office work required Tuesday through Thursday.
The role is primarily sedentary, involving long periods of sitting and working at a computer.
Frequent use of standard office equipment, including computers, phones, and printers.
Must be able to communicate clearly and effectively, both verbally and in writing.
Occasional lifting of items up to 10 lbs (e.g., laptops, marketing materials).
The position is based in a typical office environment with moderate noise levels.
SALARY
$80,000 - $100,000