Marketing Manager

About the role

North 40 Outfitters in Great Falls, MT is seeking a Marketing Manager to join their dynamic team. The ideal candidate will play a crucial role in the company's growth initiatives by creating and implementing marketing strategies that engage customers with the North 40 brand.

Responsibilities

• Create and implement integrated marketing strategies across digital, retail, print, social media, events, and community outreach.
• Lead cross-functional initiatives, including merchandising, retail operations, e-commerce, human resources, finance, information technology, creative services, and executive leadership.
• Develop and execute brand strategy and maintain consistent messaging across multiple platforms and business units.
• Evaluate campaign effectiveness using customer insights, marketing analytics, and performance metrics, and drive continuous improvement.
• Manage marketing budgets, agency relationships, and marketing technology platforms.
• Lead through influence, embrace change, foster a culture of accountability, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent combination of education and experience.
• Five or more years of progressive marketing experience with increasing leadership responsibility.
• Proven success developing and executing integrated marketing strategies that strengthen brand awareness, increase customer engagement, and drive business growth.
• Demonstrated experience leading integrated marketing campaigns across digital, retail, print, social media, events, and other customer-facing channels.
• Strong understanding of customer acquisition, retention, loyalty, and omnichannel marketing strategies.
• Experience using customer insights, marketing analytics, and performance metrics to evaluate campaign effectiveness and drive continuous improvement.
• Proven ability to lead cross-functional initiatives while building collaborative partnerships across multiple departments.
• Experience managing marketing budgets, agency relationships, and marketing technology platforms.
• Strong business acumen with excellent project management, communication, presentation, and organizational skills.
• Proficiency with Adobe Experience Cloud, Adobe Creative Cloud, and other modern marketing technologies.
• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent combination of education and experience.
• Five or more years of progressive marketing experience with increasing leadership responsibility.
• Proven success developing and executing integrated marketing strategies that strengthen brand awareness, increase customer engagement, and drive business growth.
• Demonstrated experience leading integrated marketing campaigns across digital, retail, print, social media, events, and other customer-facing channels.
• Strong understanding of customer acquisition, retention, loyalty, and omnichannel marketing strategies.
• Experience using customer insights, marketing analytics, and performance metrics to evaluate campaign effectiveness and drive continuous improvement.
• Proven ability to lead cross-functional initiatives while building collaborative partnerships across multiple departments.
• Experience managing marketing budgets, agency relationships, and marketing technology platforms.
• Strong business acumen with excellent project management, communication, presentation, and organizational skills.
• Proficiency with Adobe Experience Cloud, Adobe Creative Cloud, and other modern marketing technologies.
• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving environment.

Skills

• Strategic mindset
• Strong leadership skills
• Sound business judgment
• Data-driven decision-making

Benefits & Compensation

We offer a competitive wage, a rewarding work environment, and generous benefits and perks such as paid holidays, a 401(k) option, Health Savings Accounts (HSAs), medical, dental, vision, and life insurance, and a phenomenal employee discount on all products North 40 sells. North 40 Outfitters is proud to be an Equal Opportunity Employer.