Marketing Manager

Job Responsibilities

• Develop and maintain a 3 Year strategic plan for promoting Nidec Press and Automation (NP&A) products and organizations using all appropriate advertising and promotion solutions.
• Develop the plans and initiate actions to implement the strategic plan to include budgeting, technologies, and other resources as required.
• Engage with product line managers to determine priorities, timelines, target markets, and campaigns to achieve promotional goals.
• Manage NP&A presence at various trade shows throughout the year.
• Manage external vendors used for various aspects of promotional activity.
• Manage, enhance, and create promotional activities, email promotions, internet promotions, trade show promotions, bulletins, banners, signage, trade magazines, tech. publications, etc.
• Serve as the in-house multimedia and digital marketing lead, owning the development, management, and optimization of websites and related platforms.
• Own the email marketing program, including platform management, content creation, optimization, analytics, contact management, and data governance.
• Manage and optimize digital advertising efforts across social, SEO, PPC, and AI-generated content channels.
• Identify and champion opportunities to integrate AI, analytics, and automation to improve content effectiveness, audience engagement, and business outcomes.
• Collaborate cross-functionally to align multimedia and AI capabilities with organizational strategy, growth objectives, and innovation initiatives.
• Serve as social media platform manager across all NP&A brands (30+ channels).
• Create, gather, edit, publish, and manage social content, with a primary focus on North American brands.
• Coordinate and manage internal content contributors across brands and regions.
• Track performance, deliver weekly/monthly reports, and present insights and recommendations to leadership.
• Facilitate & coordination of marketing efforts between Europe and Asia.

Qualifications

• Bachelor's degree required in Graphic Design, Journalism, Communications, or Marketing.
• 8+ years of experience.
• Preferred manufacturing industry experience but not required.
• Preferred managerial experience but not required.
• Strong proficiency with the Adobe Creative Suite and core marketing technologies.
• Hands-on experience in digital marketing, social media, multimedia production, content management, and CMS platforms.
• Working knowledge of email marketing, digital advertising channels, and website management and optimization.
• Strong communicator able to collaborate effectively with global teams, internal stakeholders, and external vendors.
• Demonstrates a consistently positive, professional presence and acts as an ambassador for the organization with employees, customers, and external partners.
• Proven ability to manage complex programs while maintaining a big-picture perspective.
• Self-motivated, adaptable team player with a strong sense of urgency and problem-solving mindset.
• Travel up to 15-20% of the time (North America manufacturing plants + tradeshows).