Marketing Manager
NiCE · Hoboken, NJ · 6 days ago
MarketingFull-time
Key Responsibilities
- Plan and execute marketing campaigns across digital, social media, email, and third-party platforms, ensuring alignment with business goals and audience needs.
- Collaborate with global and regional teams, including sales, product marketing, and external agencies, to ensure cohesive, results-driven project execution.
- Provide comprehensive event support, including coordinating virtual and in-person events, handling speaker logistics, creating event collateral, and ensuring alignment with overall marketing objectives.
- Track and analyze campaign and event performance using tools like Google Analytics, Salesforce, and marketing automation platforms, providing actionable insights to improve strategies and ROI.
- Create and manage high-impact marketing content, such as emails, whitepapers, brochures, and social media materials, to elevate brand messaging and drive demand.
- Cook up webinars and virtual events using platforms like Notified, ensuring engaging and professional attendee experiences.
- Manage external agencies and partners, crafting clear briefs and ensuring high-quality, timely deliverables.
- Stay informed on industry trends and bring innovative ideas to enhance campaigns and events, ensuring NiCE Actimize remains a leader in the market.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-4 years of experience in marketing, with proven success in managing events and supporting global or regional teams.
- Expertise in marketing platforms and tools, including Salesforce, Google Analytics, and marketing automation systems (e.g., Marketo, Pardot).
- Understanding of event planning and execution, including logistics, vendor management, and audience engagement.
- Excellent communication and relationship-building skills, with a track record of thriving in team-oriented, collaborative environments.
- A self-motivated problem solver with strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.