Marketing Manager

About Newfire Global Partners

Newfire Global Partners is a leading technology firm specializing in building transformative software solutions for innovative companies worldwide. With a presence across four continents, Newfire brings deep expertise in digital healthcare, AI-driven analytics, and enterprise technology. The firm is known for delivering scalable, high-impact solutions and fostering a collaborative, innovative, and inclusive culture. Founded by serial entrepreneurs, Newfire is fully funded with a stable client base and a mission to improve the quality of care for patients through purpose-driven technology.

Opportunity for Impact

As a leader in disruptive healthcare technology, Newfire Global Partners collaborates with Fortune 500 companies and startups to drive transformation. This role bridges strategy and execution, supervising day-to-day team output while driving thought leadership initiatives that position Newfire as a credible authority in high-impact industries.

Responsibilities

• Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution.
• Partner with the Digital Marketing Manager to build campaigns that generate qualified leads, feed nurture programs, and convert interest into sales conversations.
• Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts, and guiding the development of high-value content assets.
• Own social media strategy and execution, developing platform-specific content plans that grow audience engagement and reinforce brand positioning.
• Act as the connective layer between the marketing team, ensuring clear information flow and aligned priorities.
• Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy, and audience relevance before final approval.
• Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance.

Requirements

• 4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity, ideally within a marketing agency or embedded client services environment.
• A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline.
• Experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals.
• Strong content instincts with the ability to review and refine AI-generated copy, social assets, and multimedia content for accuracy and impact.
• Hands-on experience with social media strategy, including platform-specific content planning, scheduling, and performance analysis.
• Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts, and guiding long-form content from concept to publication with a clear line of sight to demand creation.
• Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business.
• Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources.
• Strong project management skills with the ability to manage timelines and communicate proactively across teams.
• Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum.

Nice to Have

• Experience marketing within the healthcare, health tech, or enterprise software industries.
• Familiarity with account-based marketing (ABM) programs targeting enterprise buyers.
• Experience supporting sales enablement efforts.
• Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Health spending accounts.
• Voluntary benefits.
• Leave of absence policies.
• Employee Assistance Program (EAP).
• 401(k) program with employer contribution.
• Flexible work schedules and time-off policy.
• Company-provided equipment for all new full-time US-based remote employees.

Pay

Total compensation for this role is market-driven, with a salary range of $90,000 - $100,000. Base pay is determined based on a candidate's skills, expertise, and experience.