Marketing Manager

About the role

We're seeking a Marketing Manager to own and optimize multifamily marketing technology. This is not a creative or brand strategy position. You'll be the operational expert responsible for keeping marketing platforms running efficiently, managing vendor relationships, supporting system integrations, and driving process improvements across a growing multifamily portfolio.

Responsibilities

• Own the marketing technology stack, including CRM, websites, AI leasing tools, ILS integrations, and digital advertising platforms.
• Manage relationships with technology vendors and marketing partners.
• Lead platform implementations, system enhancements, troubleshooting, and process improvements.
• Create SOPs, QA checklists, documentation, and training materials to standardize marketing operations.
• Monitor lead generation performance, reporting, and marketing dashboards to improve traffic, conversions, and leasing results.
• Partner with Marketing, Leasing, Operations, IT, and Regional teams to support platform adoption and optimize performance.
• Ensure digital marketing compliance, listing accuracy, and regulatory requirements are met.
• Supervise one direct report.

Requirements

• Bachelor's degree required.
• 5+ years of experience in multifamily marketing operations, marketing technology, CRM administration, or digital marketing.
• Hands-on experience with Yardi, RealPage, RentCafe, Engrain, multifamily CRM platforms, ILS providers, and SEM vendors.
• Experience leading or participating in a CRM or marketing platform implementation.
• Excellent project management, documentation, and vendor management skills.

Benefits

Join a respected owner and operator where you'll play a key role in modernizing and scaling the marketing technology infrastructure that supports a growing multifamily portfolio. This is a high-impact opportunity to shape marketing operations, influence technology decisions, and make a measurable difference across the organization.

Schedule

This is a hybrid role based in New York City, requiring 4 days in office.