Marketing Manager

Position Summary

The Marketing Manager for University Marketing and Communications at Mount Mary University serves as a strategic leader responsible for directing the Marketing team to elevate the institution's regional profile. The manager oversees the development and execution of a bold, unified brand identity across digital advertising, traditional media, and public relations initiatives. To ensure marketing efforts align with broader institutional goals, the position actively collaborates with key internal partners including Recruitment, Academic Deans, Alumnae Relations, and Development to craft targeted campaigns that drive enrollment, donor engagement, and community awareness. The role combines hands‑on project management with team leadership to deliver cohesive, high‑impact communications to both internal and external audiences.

Marketing

• Oversee the development, implementation and management of a comprehensive integrated communications and marketing program; the strategic program includes branding, recruitment marketing, media relations, and digital or physical publications.
• Provide oversight for the development and implementation of marketing programs (advertising, direct marketing, digital advertisements) to effectively market the University to various communities.
• Work with the Vice President for Enrollment and Marketing Communications to develop themes and messages that promote University priorities for use by all campus offices engaged in student, community, alumni, and development outreach.
• Support the development of a unified campus‑wide comprehensive marketing plan, including marketing themes, designs, logos, and other creative assets.
• Direct the creation of collateral materials such as publications, videos, electronic communications and multimedia presentations.
• Identify target groups for campus outreach, conduct market‑research planning, and implement outreach plans.
• Oversee the University’s relationship with the Agency of Record.

Communications

• Collaborate with communication staff responsible for media relations and institutional publications to develop and implement a comprehensive integrated communications plan, in consultation with the President, VPs, Deans, and campus administration.
• Provide editorial support for the University magazine and various campus brochures and newsletters.
• Develop and implement plans for high‑visibility speaking engagements and other public‑relations activities that link the institution and its leaders with opinion leaders and targeted constituent groups.

Media Relations

• Manage the campus public‑information function, develop public‑information policies, and ensure compliance with state and federal laws.
• Draft and maintain a crisis communication plan; provide crisis communication management for leadership during incidents that could negatively impact the University’s reputation.
• Advise administrators, staff, and faculty on media‑relations techniques, providing training exercises and materials.
• Proactively seek national news‑media coverage in concert with campus communication objectives.
• Support coordination of media coverage and responses to major news and events by consulting with appropriate administrators to develop campus responses and position statements.
• Serve as principal spokesperson for the campus or delegate that responsibility to appropriate individuals.

Leadership

• Hire, support, train and lead a team of marketing staff to coordinate projects and manage intake of upcoming work, aligning institutional priorities.
• Meet regularly with enrollment leadership to support strategic direction and planning for enrollment growth and donor cultivation.
• Facilitate regular meetings with the Marketing and Communications staff.
• Coordinate regular meetings with the Enrollment leadership team and Advancement team on conversion goals, project updates, and deadlines.
• Coordinate campaign management with the Director of Communications and the Vice President for Enrollment and Marketing Communications.

Publications

• Manage the print and electronic publications function for the campus and support staff in development and distribution of these materials.
• Advise campus department managers on strategies to communicate with target audiences and develop materials that build the University’s image.
• Demonstrate knowledge of all Microsoft Office software and the ability to learn and use institutional software systems.
• Comply with all University policies.
• Perform other duties, responsibilities, or special projects as assigned.

Skills and Experience

• Bachelor’s degree in communications, public relations, marketing or journalism required; MBA or Master’s degree preferred.
• Minimum of 3 years of marketing/communications experience working with marketing professionals, editors, graphic and web designers, clients, and media vendors.
• Strong working knowledge of professional codes of ethics and best practices for marketing.
• Demonstrated commitment to inclusiveness and cultural competence; experience with under‑represented and at‑risk student populations.
• Understanding of current issues and developments in higher education.
• Outstanding verbal, written, and presentation skills; ability to interact effectively with students, employees, and alumnae.
• Exceptional ability to multitask and prioritize projects.
• Understanding of brand strategy and digital‑advertising campaign management.
• Excellent oral, written, and interpersonal communication skills; ability to work with diverse groups, facilitate group processes, and foster collaborative decision‑making.
• Strong working knowledge of publication design, print production, and vendor relationships.
• Proficiency with Microsoft Office programs and Adobe Creative Suite (InDesign and Photoshop).

Physical Demands

• May be required to lift up to 20 lb.
• Must reach, bend, stoop, and lift.
• Must sit, walk or stand for extended periods.
• Some repetitive motion may be required.

Working Conditions

• Varying workflow; sometimes stressful with high‑workload periods.
• Work must be completed within limited space and limited time constraints.

Diversity, Equity & Inclusion

Mount Mary University encourages applications from all qualified candidates and is vitally committed to diversity, equity, and inclusion. All applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, ethnicity, pregnancy, disability