Marketing Manager

Responsibilities

• Provide oversight of the entire proposal and content creation processes, including scheduling, assigning resources, collaborating with subject matter experts, monitoring workflow, and approving final deliverables
• Collaborate with group and project leadership to manage 2-3 deadline-driven proposals simultaneously
• Facilitate interaction between business development, marketing resources, and operations executives to ensure timely and quality proposal preparation
• Balance workloads of marketing coordinators to meet group objectives
• Identify and resolve process issues affecting task completion, escalating as necessary
• Supervise the creation and production of effective proposals, presentations, and marketing materials to gain a competitive advantage
• Manage operating group social media accounts and coordinate with the corporate Strategic Marketing team
• Assume ownership of content management
• Facilitate meetings with marketing coordinators, business development, design phase managers, construction executives, and operations leaders to develop proposals and graphics
• Manage the change control process
• Ensure proposals use defined documentation methods, processes, and tools that meet high-quality standards
• Act as the principal editor on all proposals
• Develop and implement a structured review process for all proposal efforts
• Monitor project timelines to ensure proposals meet deadlines and stay within budget
• Create and maintain a proposal library for historical reference, including electronic and hard copies
• Organize and maintain past proposal templates in searchable categories for future use
• Guide the marketing team in developing and refining proposal strategies and content
• Apply targeted marketing and sales principles to customize creative solutions that meet or exceed customer expectations
• Collaborate with the business development team to create marketing content for targeted customers and projects ahead of RFP issuance
• Collaborate with market research and data analysis partners to track current market conditions and trends
• Map customer decision-making paths and develop customer personas/profiles for key segments, identifying the best tactics for each segment
• Lead content marketing with strategies to nurture customer leads through their buying journey, in partnership with business development and customer relationship leaders
• Measure program results, document learning, and drive continuous improvement

Requirements

• Bachelor's degree in Communications, Marketing, or Journalism is strongly preferred
• Understanding of customer buying patterns and experience shaping customer preferences with insightful marketing approaches
• Minimum 7 years of proposal development, content writing, and/or marketing management experience
• Detailed–oriented with exceptional writing and communication skills
• Must be capable of delivering comprehensive proposals by drawing segmented information from construction, operations, and leadership teams and translating the information into solution- based language tailored to each client
• Possess excellent verbal skills and be able to interact with clients, marketing team, and senior management
• Demonstrated ability to adhere to deadlines and identify obstacles which would impact timeliness and quality
• Proficiency at scheduling project assignments and monitoring workflow to optimize results is strongly desired
• Team player with a positive attitude
• Proficiency in Word, Excel, PowerPoint, and InDesign also required

Qualifications

• Bachelor's degree in Communications, Marketing, or Journalism is strongly preferred
• Minimum 7 years of proposal development, content writing, and/or marketing management experience
• Detailed–oriented with exceptional writing and communication skills
• Must be capable of delivering comprehensive proposals by drawing segmented information from construction, operations, and leadership teams and translating the information into solution- based language tailored to each client
• Possess excellent verbal skills and be able to interact with clients, marketing team, and senior management
• Demonstrated ability to adhere to deadlines and identify obstacles which would impact timeliness and quality
• Proficiency at scheduling project assignments and monitoring workflow to optimize results is strongly desired
• Team player with a positive attitude
• Proficiency in Word, Excel, PowerPoint, and InDesign also required

Skills

• Strong communication skills
• Content creation
• Storytelling
• Managing the team to produce high-quality proposals and marketing materials
• Collaborating with business development, construction teams, and operations executives
• Creating compelling responses to RFPs
• Developing project outcome stories
• Authoring team member spotlights
• Managing third-party public relations and communications consultants
• Managing operating group social media accounts
• Assuming ownership of content management
• Facilitating meetings with marketing coordinators, business development, design phase managers, construction executives, and operations leaders
• Overseeing the creation and production of effective proposals, presentations, and marketing materials
• Ensuring proposals use defined documentation methods, processes, and tools that meet high-quality standards
• Acting as the principal editor on all proposals
• Developing and implementing a structured review process for all proposal efforts
• Maintaining a proposal library for historical reference
• Organizing and maintaining past proposal templates in searchable categories
• Guiding the marketing team in developing and refining proposal strategies and content
• Applying targeted marketing and sales principles to customize creative solutions
• Collaborating with market research and data analysis partners
• Mapping customer decision-making paths and developing customer personas/profiles
• Leading content marketing to nurture customer leads through their buying journey
• Measuring program results and driving continuous improvement

Benefits

• Medical and prescription drug plans that includes no additional cost vision coverage
• Dental plan
• 401k retirement plan with a generous Mortenson match
• Paid time off, holidays, and other paid leaves
• Employer paid Life, AD&D, and disability insurance
• No-cost mental health tool and concierge with extensive work-life resources
• Tuition reimbursement
• Affordability assistance
• Gym Membership Discount Program

Pay

The base pay range for this role is $92,300 - $138,500. (Actual range is higher for the following office locations: Denver, CO and Chicago, IL – 5%, Seattle, WA, and Portland, OR – 10%, Washington, D.C. – 12.5%). Base pay is positioned within the range based on several factors including an individual’s knowledge, skills, and experience, with consideration given to internal equity.

Schedule

This is a full-time, in-office position based in Nashville, TN