Marketing Manager

About the role

We are seeking a Marketing Manager to lead and execute data-driven marketing campaigns that drive engagement, brand awareness, and measurable business results. This role is responsible for both strategy and execution, guiding audiences from awareness to conversion while leading a collaborative, results-driven team.

Responsibilities

• Lead and develop a team of marketing professionals, providing clear direction, ongoing mentorship, and hands-on support to ensure high-quality campaign execution.
• Drive audience growth and event recruitment across conferences and roundtables, leveraging strategic, data-informed marketing to increase registration, attendance, and engagement across both in-person and digital experiences.
• Independently analyze campaign data and prepare actionable performance reports for senior leadership, using insights to continuously refine brand strategies.
• Develop and manage marketing content distribution strategies across digital channels, ensuring messaging resonates with pharmacy and healthcare professional audiences.
• Collaborate cross-functionally with editorial, sales, and event teams to align marketing efforts with brand goals and business objectives.
• Manage campaign timelines, budgets, and deliverables across assigned brands, keeping projects on track and stakeholders informed.
• Bring creative thinking to event promotion and audience engagement strategies for both live and virtual formats.

Requirements

• A strong sense of brand ownership: you hold yourself accountable to the performance of the brands you manage and take pride in the outcomes.
• A leadership style that is collaborative and engaged, with a genuine interest in the growth and success of your team members.
• A deep understanding of trends in healthcare, and event marketing, with a proactive approach to introducing fresh ideas and new strategies.
• Strong analytical skills with the ability to independently interpret data and translate it into strategy and optimizations.
• Ability to manage multiple projects in a fast-paced environment and meet tight deadlines.
• Excellent communication, organizational, and cross-functional collaboration skills.
• Proficiency in AI-powered tools and platforms (ChatGPT, Claude, Midjourney, Copilot, etc.); ability to leverage AI to enhance content creation, campaign optimization, and workflow efficiency.
• Strong project management skills with the ability to manage multiple priorities.
• A self-starter who thrives in a fast-paced environment and can make decisions independently.

Qualifications

• Proven success delivering high-performing marketing initiatives in the pharmacy or life sciences space.
• Experience managing marketing teams and campaigns.
• Knowledge of healthcare and event marketing trends.
• Strong analytical and data-driven skills.
• Effective communication and collaboration abilities.
• Experience with AI-powered tools and platforms.

Skills

• Strategic thinking and execution.
• Team leadership and mentorship.
• Data analysis and reporting.
• Content creation and distribution.
• Event planning and promotion.
• Project management and time management.
• Communication and collaboration.
• AI and technology proficiency.

Benefits

We offer a comprehensive benefits package, including:

• A hybrid work schedule.
• Health insurance through Cigna (medical & dental).
• Vision coverage through VSP.
• Pharmacy benefits through Optum.
• RxFSA, HSA, Dependent Care FSA, and Limited Purpose FSA options.
• 401(k) and Roth 401(k) with company match.
• Pet discount program with PetAssure.
• Norton LifeLock identity theft protection.
• Employee Assistance Program (EAP) through NYLGBS.
• Fertility benefits through Progyny.
• Commuter benefits.
• Company-paid Short-Term and Long-Term Disability.
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity.
• Discounts and rewards through BenefitHub.

Pay

$60,000 – $70,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role.

Schedule

Hybrid work schedule.