Marketing Manager

About the Company

Meritage Homes is a leading homebuilder focused on delivering energy-efficient and affordable entry-level and first move-up homes across the US. With a 40-year history and over 200,000 homes delivered, Meritage is known for its distinctive style, quality construction, and award-winning customer experience. The company fosters a creative, team-oriented work environment and is certified as a Great Place To Work, ranking on Fortune’s Best Workplaces listings in Construction, Women, and Parents categories.

Responsibilities

• Develop and execute the annual division marketing plan in collaboration with division leadership and the Area/Regional Marketing Director.
• Plan and execute the local rollout of national marketing initiatives to maximize results for the division and the company.
• Design quarterly and monthly strategies and tactics to drive qualified traffic supporting sales efforts for existing and new communities.
• Work with sales leadership and community teams to develop targeted marketing tactics based on sales performance and lifecycle phase; partner on the rollout of national and divisional marketing initiatives at the local level.
• Create strategic pre-opening marketing plans for new community openings, including oversight of signage, messaging, interest list development, model merchandising, sales center installation, and special events.
• Maximize the division’s brand awareness and perception while ensuring consistent execution of brand standards.
• Track and analyze results of marketing initiatives to ensure effective ROI; leverage reporting tools and data to inform future strategies.
• Develop and maximize the digital presence for the division and individual communities, including social media strategy and content planning.
• Audit and maintain community web presence on the Meritage Homes website.
• Create and maintain collateral materials (sales tools) for new and existing communities.
• Build and manage vendor relationships.
• Oversee and coordinate all consumer promotions and events, including planning, execution, and results-tracking.
• Implement the company’s national agent program and create local strategies for agent outreach, including messaging and event planning.
• Prepare and manage budgets for division advertising, new community start-ups, model furniture, and sales offices.
• Nurture a play-to-win culture by modeling and encouraging departmental best practice sharing.
• Develop, coach, and manage marketing support staff (as applicable), including hiring, training, prioritization, delegation, and performance management.
• Handle departmental administrative tasks if no Marketing Coordinator/Specialist is present, including vendor set-up, invoice processing, and expense report preparation.

Requirements

• Bachelor’s Degree in Marketing or a related field.
• 5+ years of experience in marketing, preferably in homebuilding.
• Experience leading others and managing relationships with internal stakeholders and external marketing-related vendors.
• Strong technical aptitude with intermediate computer skills in MS Office (Outlook, Word, PowerPoint, Excel), email management systems, photo editing, and website content management systems.
• Ability to influence others and overcome objections.
• Excellent written, verbal, and interpersonal communication and presentation skills with keen attention to detail.
• Proven experience managing relationships with marketing-related vendors.
• Strong team player with demonstrated ability to work within cross-functional teams.
• 2-3 years of people management experience preferred.