Marketing Manager

About the role

The Marketing Manager plays a central role in executing campaigns, content, and communications that elevate MassChallenge programs, partnerships, and events. Reporting to the Senior Director of Marketing, this role is the execution engine of MassChallenge's marketing operation.

Responsibilities

• Collaborate with internal teams to gather inputs, content, and approvals.
• Manage project timelines and stakeholder communications to ensure clarity, accountability, and on-time delivery.
• Cook up and update assets in HubSpot and WordPress with precision and brand alignment.
• Create or adapt quick-turn materials in Canva (or similar tools).
• Support marketing deliverables for events and showcases (emails, signage, registration pages, printed materials).
• Assist on-site with photography, video, and live coverage as needed.
• Track and summarize campaign, web, and social performance using HubSpot and Google Analytics.
• Maintain clean CRM data, tagging, and segmentation.
• Ensure UTM, links, and asset naming conventions are standardized.
• Support content calendars and operational documentation to improve workflow efficiency.
• Use AI tools responsibly (e.g., ChatGPT, Canva Magic Studio) to enhance productivity and creativity.
• Collect and curate founder, partner, and expert stories for marketing and PR use.
• Schedule, monitor, and create short-form video content across LinkedIn, Instagram, YouTube, and other channels.
• Repackage founder interviews, event footage, webinars, and other long-form content into platform-specific video clips, social assets, and campaign content.
• Aid in coordinating press release distribution and tracking earned media.

Requirements

• Demonstrated ability to manage multiple concurrent workstreams independently, with minimal oversight, and hold yourself accountable to deadlines without being managed toward them.
• At least 3 years of hands-on marketing experience (startup, accelerator, nonprofit, or agency experience is a plus).
• Proven ability to thrive in a fast-paced environment.
• Excellent organizational and project management skills, with a sharp eye for detail.
• Experience with HubSpot (email automation, forms, lists, workflows) and WordPress (or similar CMS).
• Proficiency in Canva or equivalent tools for quick-turn creative work.
• Experience editing short-form video content (CapCut, Descript, Adobe Premiere Pro, or similar).
• Working knowledge of Google Analytics and HubSpot reporting dashboards.
• Experience coordinating external vendors, creative partners, and event deliverables.

Qualifications

• Familiarity with press release distribution and media monitoring tools.
• Interest in startups, entrepreneurship, and emerging technology.
• Familiarity with MassChallenge’s Challenge Areas or adjacent sectors.
• Curiosity and comfort using generative AI to improve content and process quality.