Marketing Manager

Campaign & Content Creation

Handle all creative asset request submissions, managing design deadlines effectively for both print and digital collateral.

Curate, write, and schedule blog posts and website content, planning a forward-looking editorial calendar and coordinating contributions from internal team members.

Work with F&B department heads to create, package, and execute promotions for the hotel’s bars, restaurants, and rooftop venues.

Support public relations efforts by organizing timely media responses, hosting influencers/media on-property, and delivering required promotional assets.

Digital & Email Marketing

• Own and manage the property’s social media advertising budget, analyzing spend to optimize engagement and conversions.
• Review all pages of the hotel and venue websites weekly to ensure absolute accuracy in pricing, menus, and programming hours.
• Collaborate with the Sales and Revenue teams to design and distribute the hotel’s monthly email newsletter.
• Partner with F&B managers to curate frequent, targeted email campaigns sent directly to the local restaurant and nightlife database.
• Manage the Events & Activations Coordinator position. Oversight of the planning & marketing of these events.
• Train and support front desk and restaurant host teams to improve email data capture at check-in and reservation touchpoints (Target: 90%+ data collection standard).

Reporting & Administration

• Maintain an accurate, up-to-date property marketing calendar, actualizing the prior month's data and tightening the 60-day forward outlook for submission to Corporate Marketing on the first Monday of every month.
• Prepare and present monthly marketing performance reports, analyzing ROI on digital spend, email open rates, and campaign conversions.
• Continuously update the property marketing plan to pivot seamlessly alongside changing Nashville market conditions or shifts in consumer behavior.

Safety & Security

Maintain awareness of property hazards and strictly follow the hotel’s safety, security, and emergency procedures. Report potential risks promptly to ensure a safe environment for all guests and team members.