Marketing Manager

About the role

The Marketing Manager supports marketing, merchandising, and product development initiatives by executing projects related to existing products, new product launches, and promotional programs. They analyze product and sales data, coordinate product development timelines, and assist with pricing, placement, and promotional activities.

Responsibilities

• Develop product positioning and messaging that differentiates our products in the market
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
• Manage and establish innovation and new-product pipelines to maintain competitive advantage across all key categories
• Design and develop products on behalf of our customers with unique features
• Plan the launch of new products and releases to manage the cross-functional implementation of the plan; conduct product life cycle management including product launch and rationalization
• Coordinate large projects with large teams. Manage different people and personalities to come together and accomplish a common goal
• Be the expert on your category, your customer, how they buy, and their buying criteria; be the expert on your competition
• Analyze data and make confident key decisions that affect the business and categories
• Develop the strategy and manage the marketing programs that drive demand for your products
• Understand pricing strategies; analyze cost and pricing to create profitable programs
• Strong public speaking abilities to present new ideas, product knowledge, creative programs, and important reports
• Own the in-store programs including optimizing product offerings, product displays, plan-o-gram designs, and merchandising elements - all data-driven (consumer, financial, competitive, etc…)

Qualifications

• Proven experience as a Product Marketing Manager, Brand Manager, or similar role
• Computer skills and proficiency in Excel, PowerPoint, and Word
• Experience in market analysis and market intelligence
• Familiar with product marketing tactics (integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• Bachelor’s degree in marketing or business-related field preferred

Benefits

• Medical
• Dental
• Vision
• On-Site Clinic
• Voluntary Life Insurance
• Lab Card Program
• Group Term Life & AD&D
• Flexible Spending Accounts
• Dependent Care Flexible Spending Account
• Short-Term and Long-Term Disability
• 401(K) with Company Match
• Paid Time Off
• Tuition Reimbursement
• Education & Development
• Mental Wellness (Employee Assistance Program)
• Voluntary Benefits including Accident, Critical Illness and Hospital Indemnity Insurance

Pay

Compensation is commensurate with experience.

Schedule

This is a full-time position.