Marketing Manager

About the role

The Marketing Manager at North 40 Outfitters in Great Falls, MT is responsible for creating and implementing marketing strategies that engage customers with the North 40 brand and support the company's growth initiatives. The role involves leading integrated campaigns across various platforms including digital, print, social media, retail, events, and community outreach.

Responsibilities

• Create and execute integrated marketing strategies that enhance brand awareness and drive business growth.
• Develop and manage brand strategy and ensure consistent messaging across multiple platforms and business units.
• Use customer insights, marketing analytics, and performance metrics to evaluate campaign effectiveness and drive continuous improvement.
• Lead cross-functional initiatives and build collaborative partnerships across multiple departments.
• Manage marketing budgets, agency relationships, and marketing technology platforms.
• Balance strategic planning with hands-on execution in a fast-paced, evolving environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent combination of education and experience.
• Five or more years of progressive marketing experience with increasing leadership responsibility.
• Proven success developing and executing integrated marketing strategies that strengthen brand awareness, increase customer engagement, and drive business growth.
• Demonstrated experience leading integrated marketing campaigns across digital, retail, print, social media, events, and other customer-facing channels.
• Strong understanding of customer acquisition, retention, loyalty, and omnichannel marketing strategies.
• Experience using customer insights, marketing analytics, and performance metrics to evaluate campaign effectiveness and drive continuous improvement.
• Proven ability to lead cross-functional initiatives while building collaborative partnerships across multiple departments.
• Experience managing marketing budgets, agency relationships, and marketing technology platforms.
• Strong business acumen with excellent project management, communication, presentation, and organizational skills.
• Proficiency with Adobe Experience Cloud, Adobe Creative Cloud, and other modern marketing technologies.
• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving environment.
• Demonstrated ability to lead through influence, embrace change, and foster a culture of accountability, collaboration, and continuous improvement.

Qualifications

• Experience in retail, consumer goods, agriculture, outdoor recreation, sporting goods, or lifestyle brands.
• Experience supporting omnichannel retail marketing strategies.
• Familiarity with marketing automation platforms, SEO/SEM, and digital performance marketing.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and data-driven approach.
• Effective project management and time management skills.

Benefits & Compensation

We offer a competitive wage, a rewarding work environment, and generous benefits and perks such as paid holidays, a 401(k) option, Health Savings Accounts (HSAs), medical, dental, vision, and life insurance, and a phenomenal employee discount on all products North 40 sells. North 40 Outfitters is proud to be an Equal Opportunity Employer.