Marketing Manager

About the role

The Lowcountry Regional Transportation Authority (LRTA), operating as Palmetto Breeze, provides public transportation services in Beaufort, Jasper, Colleton, Hampton, and Allendale counties. We are seeking a Marketing Manager to lead our marketing, communications, public relations, and community outreach initiatives.

Essential Duties & Responsibilities

• Develop and execute comprehensive marketing strategies to promote Palmetto Breeze services and increase ridership.
• Create and maintain a consistent brand identity across all marketing platforms and communications.
• Design, write, and produce brochures, flyers, posters, presentations, advertisements, newsletters, signage, and other promotional materials.
• Coordinate advertising campaigns across print, television, radio, digital, and social media platforms.
• Evaluate marketing initiatives and recommend improvements based on performance metrics.
• Manage and maintain the LRTA website, ensuring timely, accurate, and engaging content.
• Develop, schedule, and publish content across all social media platforms.
• Maintain online engagement and respond appropriately to customer comments and inquiries.
• Create digital campaigns that increase awareness, customer engagement, and community participation.
• Build and maintain positive relationships with local businesses, civic organizations, government agencies, schools, tourism organizations, and community groups.
• Coordinate community outreach events, educational presentations, public meetings, and promotional activities.
• Conduct customer satisfaction surveys and community outreach initiatives to identify service improvements and enhance customer experience.
• Represent Palmetto Breeze at community events, business meetings, and public functions.
• Develop press releases, media advisories, and public information materials.
• Congnorate interviews and serve as a liaison with local media outlets.
• Develop communication strategies for service changes, special events, and promotional campaigns.
• Aid the Executive Director with crisis communications and public messaging as needed.
• Develop relationships with business partners to maximize advertising revenue opportunities on LRTA buses and related assets.
• Identify sponsorship and partnership opportunities that support agency initiatives.
• Coordinate advertising contracts and promotional agreements with external organizations.
• Maintain marketing calendars, campaign schedules, and project timelines.
• Assist with departmental budgeting and monitor marketing expenditures.
• Prepare reports measuring campaign effectiveness and customer engagement.

Qualifications

• Valid driver's license.
• High School Diploma or GED.
• Experience with graphic design software and digital marketing platforms.
• Experience managing websites and social media accounts.
• Proficiency with Microsoft Office Suite.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to occasionally work evenings and weekends.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Graphic Design, Business Administration, or a related field preferred.
• Experience in public transportation, government, tourism, or public sector marketing.
• Fluency in both English and Spanish.
• Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, WordPress or similar website platforms, Google Analytics, email marketing platforms, and social media advertising.
• Knowledge, Skills & Abilities: Outstanding written and verbal communication skills; Strong graphic design and creative content development abilities; Knowledge of marketing principles, branding, and public relations; Experience developing integrated marketing campaigns; Strong customer service and relationship-building skills; Ability to analyze marketing performance and adjust strategies accordingly; Professionalism when interacting with elected officials, community leaders, media, and the public; Ability to work independently while collaborating effectively with internal teams.

Benefits

• Competitive Salary (DOE)
• South Carolina State Retirement System
• State Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off (PTO)
• Paid Holidays
• Life Insurance
• Professional Development Opportunities

Pay

Competitive salary, DOE (Dependent on Experience)

Schedule

40 hours per week; occasional evenings and weekends required