Marketing Manager

Campaign Strategy, Development & Execution

Conduct ongoing audit of commercial priorities, competitive landscape, and content gaps to identify campaigns that need to be built.

Author comprehensive creative briefs for each campaign: defining the audience, core insight, single-minded message, tone, channel mix, success metrics, timeline and budget guidelines.

• Along with the Marketing Communications Director, serve as the primary point of contact and strategic lead in agency kickoff sessions, ensuring the brief is understood, the creative direction is clear, and execution stays on strategy.
• Guide agency and internal creative partners through concept development, review rounds, and final production; maintain brand voice and regulatory compliance throughout.
• Translate complex clinical data and product science into compelling, audience-appropriate messaging and campaign concepts.
• Develop campaign architecture that works across the full funnel, from awareness and education through conversion and sales enablement.
• Own post-launch campaign performance review: consolidate metrics, identify what worked, document learnings, and apply insights to the next brief cycle.

Content Management

Oversee the Global Veeva platform to ensure timely and compliant Medical, Legal, and Regulatory (MLR) review of all marketing materials, overseeing with the Marketing Coordinator for submission, annotation, and tracking processes.

Collaborate with cross-functional stakeholders to translate clinical data into compelling value propositions.

Sales Enablement Strategy & Tools

Oversee content development and optimization on HighSpot, ensuring sales reps and distributors have access to the latest messaging and resources.

• Track platform analytics to assess usage trends and identify content gaps or update needs.
• Partner with Sales leadership to identify enablement needs and develop solutions to support field adoption.

Market Research & Strategic Insight

Conduct qualitative and quantitative market research to gather insights from target audiences, surgeons, and sales teams.

Analyze findings and translate insights into actionable marketing strategies, messaging, and campaign briefs.

Synthesize competitive intelligence, surgeon feedback, and field input into a living campaign pipeline — a prioritized view of what the market needs and what Kuros should say next.

Performance Analytics

Monitor and report on digital KPIs, including engagement, reach, CTR, and conversion metrics, to evaluate campaign performance and recommend optimizations.

• Collaborate with the Marketing Communications Director on website strategy and SEO priorities.
• Ensure website updates are executed in service of active campaigns and product launches, not as a standalone channel management function.

Event & Tradeshow Execution

Along with the Marketing Communications Director, manage tradeshow marketing initiatives and sales meetings including booth development, activities and coordination, collateral planning, lead tracking, follow-up strategies and ROI.

• Support logistics for flagship events in partnership with the Marketing Coordinator and Events Team.
• Help develop pre-show and post-show campaigns to maximize impact.

Team Management

Ensure alignment across team workflows and maintain high-quality execution of all deliverables.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or related field.
• Experience: 3–5 years of experience in healthcare or medical device marketing, with demonstrated progression in responsibilities.
• Experience in the field of medical device within Spinal Surgery or Orthopedics is required.
• Experience conducting qualitative and quantitative market research and applying insights to inform strategy.
• Knowledge of relevant quality systems (i.e., Veeva) and medical compliance and regulatory requirements.
• Experience managing external web hosting or development vendors.
• Ability to work cross-functionally and manage multiple initiatives simultaneously.

Skills

• Campaign strategy: able to identify what campaigns need to exist, define the brief, and set the creative direction.
• Creative brief writing: clear, opinionated, audience-specific, and actionable.
• Agency management: experienced in leading kickoffs, reviewing creative work, and holding partners to strategy.
• Campaign & Content Management: able to develop campaign architecture and oversee content management on platforms like HighSpot.
• Sales Enablement Strategy & Tools: able to develop and optimize content for sales enablement tools like HighSpot.
• Market Research & Strategic Insight: able to conduct and analyze market research and translate insights into actionable strategies.
• Performance Analytics: able to pull meaning from campaign data and feed it back into the next brief.
• Event & Tradeshow Execution: able to manage event logistics and develop campaigns to maximize impact.
• Team Management: able to ensure alignment and execute high-quality deliverables across the team.

Pay Range

$90,000 USD - $110,000 USD

Physical Requirements and Work Conditions

May require occasional sitting, standing, walking, climbing, reaching, bending, or stooping.

May require lifting and carrying items 50 pounds or more, depending on the role.

Frequent use of hands and fingers for typing, writing, grasping, and operating office or job-specific equipment.

Some roles may require the ability to operate a motor vehicle for extended periods and maintain a valid driver’s license.