Marketing Manager

Social Media Channel Management

Plan, manage, and grow key social media channels including Instagram, YouTube, TikTok, and other relevant platforms, ensuring consistent brand tone and messaging across all channels.

Content Strategy & Production

Develop and maintain a content calendar aligned with marketing objectives. Oversee end-to-end content creation—from ideation and copywriting to publishing—ensuring quality and relevance.

B2C Marketing

Plan and execute comprehensive online B2C marketing campaigns, including promotional events, product launches, and seasonal initiatives, to drive customer acquisition and retention.

Nail Product Marketing

Develop and implement integrated marketing plans for nail products targeting both B2B (trade/retail partners) and B2C (end consumers) segments, ensuring consistent brand messaging and maximizing market coverage across all channels.

Performance Marketing

Set up, manage, and optimize paid social campaigns, monitoring performance against KPIs and adjusting strategies to maximize ROI.

Data Analysis & Reporting

Define channel KPIs, track campaign performance using analytics tools (GA4, platform-native insights, etc.), and deliver regular performance reports with actionable recommendations to management.

Trend Monitoring

Stay current with digital marketing and social media trends, proactively identifying opportunities to incorporate emerging content formats and platform features.

Influencer & Agency Collaboration

Identify and manage partnerships with influencers, content creators, and external agencies to amplify brand reach and campaign impact.

Cross-functional Collaboration

Work closely with internal teams including product, sales, and design to align marketing initiatives with overall business goals and ensure cohesive external communications.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• Licenses/Certifications Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company)
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Qualifications

• Education(s): Bachelor of Arts (B.A): Business Administration/Management, Bachelor of Arts (B.A): Marketing
• Experience Range IV: 8 - 13 years of relevant experience or industry exposure in a related field
• Skills: Brand Planning, Communication, Content Creation, Digital Media, Marketing, Social Media
• Language(s): English, Korean
• Certification(s): Not Applicable

Pay

The anticipated compensation range is 69,000.00 - 137,000.00 USD Annual