Marketing Manager

Accountabilities

• Execute and optimize revenue-focused marketing programs that increase brand awareness, generate qualified opportunities, and support customer acquisition.
• Combine strategic thinking with hands-on execution across multiple marketing channels.
• Execute lead generation campaigns designed to increase qualified pipeline and support business growth objectives.
• Support inbound and outbound marketing initiatives across digital, email, social, and web channels.
• Partner with Sales teams to align campaigns with target audiences, customer segments, and revenue priorities.
• Monitor campaign performance and optimize initiatives based on engagement, conversion, and pipeline metrics.
• Manage social media execution, including LinkedIn strategy, content scheduling, and audience engagement.
• Develop and distribute content including thought leadership materials, product messaging, customer stories, and marketing communications.
• Maintain content calendars and ensure consistent brand presence across relevant channels.
• Execute SEO initiatives, identify keyword opportunities, and support website optimization efforts.
• Monitor website analytics and recommend improvements to increase traffic, engagement, and conversions.
• Create reports and dashboards highlighting key marketing metrics, insights, and opportunities for improvement.
• Collaborate with cross-functional teams to support product launches, go-to-market initiatives, and ongoing marketing improvements.

Requirements

• Hands-on marketing professional with experience driving digital campaigns, supporting lead generation efforts, and using data to improve marketing outcomes.
• Comfortable managing multiple priorities in a fast-paced SaaS environment.
• 4-7+ years of experience in marketing, digital marketing, lead generation, social media, or related roles.
• Strong understanding of B2B marketing strategies, with SaaS experience strongly preferred.
• Experience supporting or leading revenue-focused marketing initiatives.
• Hands-on experience managing social media channels, particularly LinkedIn, along with email marketing and content distribution.
• Strong writing, communication, and storytelling skills.
• An analytical mindset with the ability to interpret campaign performance data and identify optimization opportunities.
• Experience using HubSpot or similar CRM and marketing automation platforms.
• Familiarity with SEO tools, website analytics platforms such as Google Analytics, and marketing reporting dashboards.
• Ability to manage multiple projects, prioritize effectively, and work independently in a remote environment.
• Experience in HR technology, payroll, PEO, fintech SaaS, or similar industries is a plus.
• Previous experience in startup or high-growth environments is preferred.
• Exposure to account-based marketing, lifecycle marketing, or managing external marketing resources is an advantage.

Benefits

• Full-time remote work environment with flexibility across the United States, United Kingdom, and Canada.
• Opportunity to contribute to the growth of a global SaaS platform.
• High-impact role with ownership over marketing initiatives that directly influence business growth.
• Collaborative environment working closely with Sales, Product, Customer Success, and Leadership teams.
• Opportunity to build expertise across demand generation, digital marketing, content, SEO, and marketing operations.
• Exposure to fast-paced growth initiatives and evolving go-to-market strategies.
• Professional development opportunities within a scaling organization.