Marketing Manager

About the role

The Creative & Marketing Manager will spearhead exciting marketing adventures for Jamestown's projects in Charlotte, NC. They will infuse properties and brands with irresistible appeal, aiming to add value.

Responsibilities

• Execute all Creative & Marketing department programs and initiatives at the property level
• Serve as liaison between the Creative & Marketing department and Asset Management, Construction Management, and Property Management teams
• Develop annual marketing plans and budgets to align with long-term goals for each asset
• Perform monthly forecasting and analyzing ROI to maximize marketing dollars spent
• Auxiliary in creating annual advertising plan, negotiating contracts with publications, and providing art direction
• Auxiliary in promoting and supporting retailer-driven programming and strategies
• Auxiliary in maintaining effective media relations
• Auxiliary in managing the tourism programs including local, regional, and national initiatives
• Manage property events
• Execute and oversee property events
• Manage the tourism programs including local, regional, and national initiatives
• Manage the tourism programs including local, regional, and national initiatives
• Manage the tourism programs including local, regional, and national initiatives

Requirements

• Experience in strategic marketing, social media marketing, event management, and budgeting
• Knowledge of marketing, including traditional and digital marketing techniques, PR, social media marketing
• Experience in retail management, media, and commercial real estate industries
• Major social media platforms and marketing techniques including traditional and digital methods, PR, and social media marketing
• Placemaking principles, including what creates a sense of place, aesthetics, inclusivity, community involvement, and sustainability
• Property management duties, property operating rhythms, and typical operating calendar

Qualifications

• 4-6 years of experience in strategic marketing, social media marketing, event management, and budgeting; or any combination of education, training, and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job
• Functional proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
• Functional proficiency in Adobe Suite (Acrobat, Photoshop, Etc.)
• Canva, and Squarespace functional proficiency
• Strong leadership, teamwork, collaboration, and communication skills
• Ability to manage finances, negotiate contracts, and work within a specified budget
• Strong interpersonal, communication, and negotiation skills, with the aptitude to use tact and diplomacy
• Proficient research skills with the ability to conduct market research, surveys, and brand audits, and analyze market trends, and customer preferences
• Capacity to develop and maintain relationships with key stakeholders, community leaders, vendors, and clients

Skills

• Creativity and innovative thinking with the ability to create intriguing and engaging experiences, with a fresh and imaginative perspective
• Strategic thinking and detail-oriented, logical, and methodical approach to problem solving
• Self-motivation and the ability to lead multiple projects simultaneously
• Ability to meet deadlines, accomplish work in order of priority

Benefits

Commensurate with experience.

Pay

TBD

Schedule

Responsibilities may require an adjusted work schedule, travel, overtime, and evening/weekend hours to meet deadlines or attend special events.