Marketing Manager

Inspekt AI is transforming the way buildings are inspected through drone technology, artificial intelligence, digital twins, and high-resolution structural data. We help building owners, engineering firms, asset managers, public institutions, and heritage organizations inspect complex structures more safely, efficiently, and accurately. Our technology combines advanced data capture with AI-powered defect detection to identify, classify, and document building conditions at scale.

About the role

We are looking for a highly hands-on Marketing Manager based in Madrid to take ownership of the company’s marketing execution, brand communication, content production, website presence, and commercial marketing materials. This role focuses on product understanding, content creation, website ownership, and the ability to communicate and sell Inspekt AI’s value clearly across multiple formats and markets.

The successful candidate must be able to understand what Inspekt AI does, how the technology works, the operational problems it solves, and why the product matters to different types of customers. This person will be responsible for turning that understanding into effective marketing assets for both English-speaking and Spanish-speaking audiences. The role requires someone who can move confidently between strategy and execution—developing the marketing approach, writing copy, creating presentations, updating the website, producing videos, adapting messages, and delivering final assets. This is a builder role for someone comfortable creating the work directly and taking full ownership of the output.

Responsibilities

• Develop a deep understanding of Inspekt AI’s product and services.
• Translate complex technical information into compelling commercial messaging.
• Create high-quality marketing content in English and Spanish.
• Maintain and strengthen the company’s website and digital presence.
• Produce adaptable marketing materials for different audiences, sectors, markets, and stages of the sales process.

Product Understanding and Positioning

• Develop a detailed understanding of Inspekt AI’s technology, inspection methodology, workflows, deliverables, and customer value proposition.
• Work closely with executive leadership, Operations, Product, Engineering, and Business Development to understand the product from both technical and commercial perspectives.
• Translate technical capabilities into clear customer benefits without oversimplifying or misrepresenting the product.
• Understand the specific needs and challenges of Inspekt AI’s target customers.
• Adapt the company’s positioning for different industries, including commercial real estate, engineering, construction, infrastructure, public assets, and heritage buildings.
• Maintain a clear and consistent messaging framework for the company.
• Ensure that all marketing materials accurately reflect the current product, capabilities, and operational processes.
• Identify the strongest commercial narratives behind projects, inspections, product developments, and customer outcomes.
• Develop messaging that helps prospective customers understand not only what Inspekt AI does, but why it is valuable.

Content Strategy and Production

• Develop and manage Inspekt AI’s overall content strategy.
• Create high-quality content in both English and Spanish.
• Produce content for different audiences, markets, sectors, platforms, and stages of the customer journey.
• Transform a single project, inspection, announcement, or product capability into multiple content formats.
• Create multiple versions of the same core message depending on the audience, channel, objective, language, and level of technical detail.
• Build a scalable content repurposing system that allows Inspekt AI to generate a high volume of relevant content from existing projects and company knowledge.
• Write and edit:
  • Website copy
  • LinkedIn posts
  • Case studies
  • Customer success stories
  • Project showcases
  • Company announcements
  • Industry insights
  • Sales presentations
  • One-pagers
  • Brochures
  • Email campaigns
  • Video scripts
  • Event materials
  • Product descriptions
  • Executive communications
• Maintain a structured content calendar aligned with commercial priorities and company developments.
• Identify opportunities to turn technical work into educational, authoritative, and commercially useful content.
• Ensure that content demonstrates technical credibility and industry knowledge.
• Adapt tone and messaging for technical, executive, commercial, institutional, and general audiences.

Brand and Marketing Communications

• Maintain and evolve Inspekt AI’s brand identity across all customer-facing materials.
• Ensure consistency in visual language, tone of voice, terminology, and positioning.
• Develop clear brand guidelines for written and visual communication.
• Review marketing materials before publication to ensure quality and consistency.
• Protect the technical credibility and professional positioning of the company.
• Ensure that Inspekt AI is presented as a serious technology and structural intelligence company rather than as a generic drone service provider.
• Create messaging that supports the company’s position in AI-powered building inspection and structural data analysis.
• Coordinate company announcements, product updates, project communications, and public-facing materials.
• Support executive leadership with presentations, talking points, and external communications.

Commercial and Sales Enablement

• Work closely with Business Development to create materials that support customer acquisition and sales conversations.
• Develop client-facing presentations for meetings, proposals, demonstrations, and commercial opportunities.
• Adapt sales materials for specific customers, industries, countries, and project types.
• Create clear explanations of Inspekt AI’s services, process, deliverables, and competitive advantages.
• Support the preparation of:
  • Sales decks
  • Capability statements
  • Proposal materials
  • Industry-specific presentations
  • Customer leave-behinds
  • Case studies
  • Project summaries
  • Event materials
  • Partner presentations
• Identify recurring questions or objections from prospective customers and develop marketing materials that address them.
• Ensure that Business Development has access to accurate, current, and professionally presented materials.
• Help translate technical and operational information into messaging that supports commercial conversations.
• Participate in selected customer or partner meetings when marketing support is required.
• Understand how marketing content contributes to selling the product, supporting trust, and advancing commercial opportunities.

Video, Visual Content, and Presentations

• Create and edit promotional videos, project videos, product explainers, and short-form social content.
• Develop scripts, storyboards, captions, and visual narratives.
• Transform inspection footage, platform visuals, drone imagery, technical diagrams, and project data into compelling marketing assets.
• Create professional presentations for customers, partners, investors, events, and internal stakeholders.
• Design or coordinate the production of graphics, diagrams, carousels, infographics, and visual assets.
• Ensure that visual content is clear, technically accurate, and aligned with the brand.
• Adapt content into different durations, formats, aspect ratios, and platform requirements.
• Maintain organized libraries of approved visual assets, templates, footage, and marketing materials.

Marketing Operations and Performance

• Build and maintain an organized marketing workflow.
• Create systems for content planning, review, approval, publication, and reuse.
• Maintain a structured repository of marketing assets and templates.
• Establish clear processes for requesting and producing marketing materials.
• Prioritize work based on commercial importance and company needs.
• Track the performance of key content, campaigns, website pages, and digital channels.
• Define practical marketing metrics and provide regular reporting.
• Use performance data to improve future content and marketing decisions.
• Coordinate external freelancers, agencies, or service providers when necessary.
• Manage multiple marketing priorities while maintaining quality and deadlines.

Requirements

• A hands-on marketing professional who is comfortable producing the work directly.
• A strong strategic thinker with equally strong execution skills.
• Someone capable of understanding a complex technical product.
• A commercially minded marketer who understands that marketing must help explain and sell the product.
• An exceptional communicator who can simplify technical information without losing credibility.
• A strong writer with excellent judgment, structure, and attention to detail.
• Someone capable of creating multiple versions of content for different audiences and objectives.
• A proactive professional who does not require constant direction.
• Someone comfortable working closely with executive leadership.
• A highly organized person capable of managing multiple projects simultaneously.
• A collaborative professional who can work across technical, operational, and commercial teams.
• Someone who takes ownership of final output, not only ideas or recommendations.
• A person who is comfortable working in a fast-moving international technology company.

Qualifications

Language Requirements

Because this role will create customer-facing content in both English and Spanish, language quality is a core requirement. Candidates must meet one of the following profiles:

• Native or fully bilingual proficiency in English and Spanish.
• Native proficiency in one language and demonstrable C2-level proficiency in the other.

Candidates must be able to:

• Write sophisticated, natural, and persuasive marketing copy in both languages.
• Produce client-facing presentations in English and Spanish.
• Adapt messaging culturally rather than translating it literally.
• Communicate professionally with customers and colleagues in Europe and North America.
• Review and edit content to native or near-native professional standards.
• Present confidently in both languages.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Business, Audiovisual Communication, or a related field.
• Professional experience in a marketing role with direct responsibility for content creation and execution.
• Minimum 4 years of professional experience in a hands-on B2B marketing role, preferably within a technology company.
• Native, bilingual, or demonstrable C2 proficiency in both English and Spanish.
• Proven experience writing and editing professional marketing content.
• Experience