Marketing Manager

About the role

Your income grows as the company grows. Full-Time | Monday-Friday

Responsibilities

• Drive qualified leads across both service lines -- core services and poly -- through various channels.
• Hit our lead-volume goals for core services and poly, tracked the way our financials do.
• Manage our marketing agency and outside vendors while holding them accountable for performance.
• Track key metrics such as lead volume vs. goal by service line, appointment conversion rates, and marketing spend as a percentage of revenue.
• Direct your videographer to tell our story through video and social media, keeping our content on-brand.
• Work closely with our Business Development Manager and sales team to improve lead quality and conversion.
• Build and launch the marketing playbook for new locations as we expand.
• Keep marketing assets organized, consistent, and aligned with our brand.
• Continuously test, improve, and find new ways to grow.

Qualifications

• Love marketing that produces measurable business results.
• Think like an owner and bring real self-accountability.
• Take initiative without waiting to be told what to do.
• Enjoy balancing creativity with analytics.
• Have experience working with digital advertising platforms (Facebook, Google Ads, Local Services Ads).
• Be familiar with Google Analytics and CRM reporting.
• Have experience working with marketing agencies and outside vendors.
• Have experience in home service or local service businesses.
• Have experience managing marketing budgets and lead-generation campaigns.

Benefits

• $100,000 base salary.
• Uncapped performance bonuses tied to the growth you drive across core services and poly.
• Your income grows as the company grows -- no ceiling on your upside.
• Health insurance (employee-only premium covered by 50%).
• 401(k) with a 4% company match.
• Paid holidays, Paid Time Off, and parental leave.
• Professional development opportunities (outside consultants and training).
• Long-term growth opportunities with a growing company.

Schedule

This is a full-time, in-person position based in Dallas, NC. Expect approximately 40-50 hours a week while you learn the business and build your systems -- likely closer to 50 early on. As you get efficient and lean on AI and smart tools, we expect your workload to settle into a focused, sustainable schedule. We're not looking for someone to grind for the sake of it -- we want someone who works hard and works smart.